The Fold  ·   March 1, 2013

Monetizing a meme: Making money off the Harlem Shake

- The Harlem Shake is the latest video dance phenomenon to hit the web, and a start-up music company has decided to use YouTube views to not only make a profit, but share one. The CEO of IND MUSIC joins us via Skype to explain his company’s philosophy. ()

- The Harlem Shake is the latest video dance phenomenon to hit the web, and a start-up music company has decided to use YouTube views to not only make a profit, but share one. The CEO of IND MUSIC joins us via Skype to explain his company’s philosophy. ()

Monetizing a meme: Making money off the Harlem Shake (5:04)

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