Today The Washington Post announced it is piloting a new program that allows partner publications to offer The Post’s suite of digital products free as an added value for their subscribers.
This means any partner with a premium subscription model can give their readers access to high-quality, trusted reporting across The Post’s desktop and mobile web sites and phone and tablet apps.
The new program will officially kick off in May and the following partners already plan to sign on: The Dallas Morning News, Honolulu Star-Advertiser, The Toledo Blade, Minneapolis Star Tribune, Pittsburgh Post-Gazette and the Milwaukee Journal Sentinel.
Washington Post President Stephen P. Hills said, “The Post has long been a source for groundbreaking national journalism. This program is a way for us to work with newspapers and other print and digital partners around the country to both add value to their subscriptions and expose The Post to a wider audience than ever before.”
At launch, readers will have access to a faster, more intuitive Washington Post app, which will continue to be developed over the course of the year. The Post’s desktop and mobile sites will also be redesigned throughout the year, creating a more robust and immersive experience with an emphasis on speed.
“We are excited to partner with The Washington Post on this initiative,” said Jim Moroney, Publisher and Chief Executive Officer, The Dallas Morning News. “It’s great that one of the industry’s global brands is experimenting with local media companies like The Dallas Morning News.”