NetNewsCheck: Post Digital Share A Boon To Partners

June 26

NetNewsCheck’s Michael Depp reports:

“We were really looking at this as something to add value for our print subscribers in the face of an aggressive price increase this year,” [audience development manager at the Toledo Blade Tom] Zeller says of the partnership’s fortuitous timing. “It did exactly what we wanted it to do, and we’re still getting more conversions. We’re pretty early in.”

“What’s really great about this program is the lack of conflict between the business goals of the Washington Post and us,” [Jim Bernard, the Strib’s SVP of digital] says. “Our subscribers are getting an incremental value and are also going to be engage on the Post’s website in a way that will help it and help us retain them. There’s a very interesting and surprising win-win.”

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