Nieman Lab: Yet another new site for The Washington Post, this time aimed at aggregation ➚

September 3, 2014

Caroline O’Donovan writes:

The Post’s The Most will feature links to “most read” and “most shared” stories from around a dozen websites, including The Post’s.

Each of the member sites displays three to five headlines in a banner at a given time. The site will be run by Katie Parker, deputy director of digital projects, who came up with the idea.

The Most is a sponsored product, in this case by Hyundai (or more specifically, “by the 3,000 Mile Test Drive featuring the all-new Sonata.”) Since the content is selected by each publisher’s individual algorithm, there’s limited human curation, which most likely makes The Most an inexpensive venture for the Post. It’s also a convenient way for them to expand on existing partnerships and continue the quest for national audience that began in March with free digital subscriptions for local newspaper subscribers.

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