Seth Goldman
Panelist, On Small Business

Seth Goldman is President and TeaEO of Honest Tea, the company he co-founded in 1998 with Barry Nalebuff of the Yale School of Management. Today, Honest Tea is the nation’s top selling ready-to-drink organic bottled tea, and is carried in more than 75,000 outlets. In March 2011, Honest Tea was acquired by The Coca-Cola Company, helping to further the reach and impact of Honest Tea’s mission.

Honest Tea is committed to community partnerships through its Fair Trade suppliers in India, China and South Africa, and has received Greenopia.com’s coveted 4-Leaf Rating as “the greenest beverage company” for the third year in a row.

In 2008 Seth co-founded Bethesda Green, helping install dozens of recycling bins, creating a program for restaurants to convert their grease waste into biodiesel, as well as creating Maryland’s first green business incubator. Seth serves on the boards of Bethesda Green, Happy Baby, The Calvert Foundation, the American Beverage Association, and Repair the World, and sits on the Advisory Board of Net Impact. In 2011, Seth was appointed by Governor Martin O’Malley to the Maryland Economic Development Commission.

Latest by Seth Goldman

What raising my son and growing my business have had in common

My company and my son are both 16 years old. And with both, the nature of my role has shifted.

Maintaining identity amid sweeping change

In a shaky economy, nervous consumers were cautious about trying out a $1.59 bottle of organic tea when they could pick up a 99-cent can of a tea-flavored drink.

The startup that loved me

The startup that loved me

Seth Goldman