Highlights Reel

Creating smart, engaging experiences on behalf
of your brand. sizzle
reel

We apply the Washington Post’s award-winning investigative lens and a deep understanding of our audience to create compelling multimedia stories—from concept to production to distribution.

sizzle
reel

Our Work

Influencing the influencers requires rich, immersive content with value and a point of view.

The story always comes first; it’s what our audience expects. We focus on the story you want to tell, then couple our investigative chops and immersive storytelling with next-gen tech to tell it—in the very best way for that story.

  • Battelle

    // Emerging Threats

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    Rich-Media Narrative

    Emerging Threats

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    Emerging Threats

    We investigated solutions to the toughest homeland security issues, while weaving in Battelle’s most fascinating case studies. This rich-media article features dynamic illustrations and an animated video highlighting key strategies for combatting active shooters.

  • Audi

    // Dynamic Communities

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    Rich-Media Narrative

    Dynamic Communities

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    Dynamic Communities

    We leveraged in-depth research with beautiful, original illustrations to report on the future of suburban communities and build awareness of the Audi Q5 model. Interactive carousels and maps with hotspots engage the user and draw them towards the branded banner at the foot of page.

  • Sub-Zero

    // Wasted Yet Wanted

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    Rich-Media Narrative

    Wasted Yet Wanted

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    Wasted Yet Wanted

    Through compelling data and expert perspectives, this rich-media narrative highlights the impact of food waste on society, the environment and the economy. The story is enhanced by dot animations that transform into relevant shapes and stats throughout the page.

  • Bank of America

    // A Lifeline for Disadvantaged Communities

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    Immersive Experience

    A Lifeline for Disadvantaged Communities

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    A Lifeline for Disadvantaged Communities

    Using original video, photography, text, infographics and interactive elements that were woven together in a compelling narrative, we showed how Baltimore’s Station North neighborhood was resurrected through innovative funding from a Community Development Financing Institution (CDFI) and The Bank of America. Influencers on the DC-based and national stage were able to hear unique stories from members of the community.

  • Cleveland Clinic

    // Empathy by Design

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    360º Experience

    Empathy by Design

    Empathy by Design

    Cleveland Clinic’s new building puts comfort and wellbeing at the forefront of the patient experience. Take a tour.

  • NAR

    // How todays generation is turning home buying on its head

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    Immersive Quiz

    How todays generation is turning home buying on its head

    How todays generation is turning home buying on its head

    Technological, economic and demographic changes are transforming the world of real estate. Find out how. (Partner Content)

  • Allstate

    // Millennial Matters

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    Multi-Media Immersive

    Millennial Matters

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    Millennial Matters

    We created a multi-media immersive custom site for Allstate featuring interactive maps and graphics drawing on proprietary data and analysis gathered in partnership with the Washington Post Insights group. The site lays out our findings from a national perspective, with videos highlighting personal perspectives from millennials on the issues they cared about most in the 2016 presidential election.

  • AXA

    // Lofty goals, simple steps

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    Rich-Media Narrative

    Lofty goals, simple steps

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    Lofty goals, simple steps

    This rich-media narrative was crafted for AXA to engage a broad audience in a highly visual way with their message of breaking big goals into simple steps. The narrative features a parallax animation experience and interactive slideshow of simple actionable steps to help guide people toward their life goals, including financial ones.

  • Canon

    // Capturing the energy of the city that always moves

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    Immersive Experience

    Capturing the energy of the city that always moves

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    Capturing the energy of the city that always moves

    This immersive experience showcases the capabilities of the Canon G-Series Camera by depicting a young, extraordinarily talented photographer’s creative process. The site experience includes a 'day in the life' mini documentary and a compelling mix of rich photography, user-driven interactions and effects, audio clips, Instagram embeds and illustrative copy.

  • Paramount

    // An inconvenient Sequel: Truth to Power

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    Rich-Media Narrative

    An inconvenient Sequel: Truth to Power

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    An inconvenient Sequel: Truth to Power

    With a challenging quiz and engaging illustrations embedded within a rich narrative structure, we empowered readers of the Washington Post to take action for their environment. From driving awareness of the film to signing the #BeInconvenient pledge, each came away inspired, knowing they could make a difference.



WP BrandStudio is a platform that connects advertisers with The Washington Post audience. All content is developed and paid for by the advertiser. The Washington Post Newsroom is not involved in the creation of this content.

What We Do

Great stories, well told. They’re what The Washington Post audience demands. And what your brand needs.

We come loaded with a formidable blend of capabilities. Masterful storytelling. High-tech executions. And the experience to know what to use, and when—all in the service of creating the kind of content that gets read, shared and acted upon. Our formula is simple: Find the brand’s story, then tell it with exactly the blend of words, images and immersive activity it requires. We’ve learned that’s what it takes to get a Washington Post reader emotionally and intellectually engaged.

Recognition

We make work that wins awards.

We’re happy when our clients are happy, of course. The added glow of industry recognition is icing on the cake.

Who We Are

First and foremost, we are storytellers.

At the Washington Post, getting the story right—and read—is deeply rooted in our DNA. It’s hard-wired into our organization, and driven forward by a world-class leadership that brings the latest and greatest technology to support best-in-class news and analysis. We marry these journalistic chops with a story-first mentality and an experimental focus to make your brand objectives come true.

With engaging storytelling, we find the sweet spot where Washington Post readers’ interests overlap with your brand goals.

Brand
Goals

Engaging
Storytelling

Readers’
Interests