Indycar's Danica Patrick has gone further than any female racer before her in playing up her gender and sexuality through racy photo shoots and provocative TV ads.
Danica Patrick, shown with her No. 7 GoDaddy Chevrolet, is set to make her stock-car racing debut Saturday at Daytona International Speedway. Patrick has used her envelope-pushing GoDaddy commercials to build a brand around her sexuality. Jason Smith/Getty Images Buy Photo