Super Bowl History
The first two championship games between the NFL and AFL weren’t originally called the Super Bowl. The moniker first surfaced when Kansas City Chiefs owner Lamar Hunt used the term “Super Bowl” in NFL/AFL merger meetings and in a letter to then-NFL Commissioner Pete Rozelle. The Jets-Colts matchup in January 1969 was the first game that used the term “Super Bowl.” The term was retroactively applied to the first two NFL-AFL world championship games. The Super Bowl trophy was renamed the Lombardi Trophy on Sept. 10, 1970 and was first awarded in Super Bowl V when the Colts defeated the Cowboys, 16-13.
Source: NFL.com, pro-football-reference.com. Dan Worthington/The Washington Post.