Susan Waldman
Panelist, On Small Business

Susan Waldman is a partner in strategic services at the D.C.-based branding firm ZilYen. Previously, she was director of advertising with Northwest Airlines and a senior marketing planner with Walt Disney World.

Latest by Susan Waldman

Obama, Romney could benefit from some business-branding basics

Obama, Romney could benefit from some business-branding basics

One marketing expert explains why both candidates’ branding strategies leave something to be desired in the minds of voters.

Branding lessons from Zappos

Branding lessons from Zappos

Culture is everything for the online commerce company, which can offer several valuable lessons for small businesses.

‘Chosen Beliefs’ that will lead to your dream job

‘Chosen Beliefs’ that will lead to your dream job

I’m going to focus on how to stay hopeful and productive in the midst of all the bad news