TechBits: Mixed results for Amazon Video app for iPad

August 11, 2012

Amazon’s Instant Video service — which showcases free and paid shows — has steadily been building out its catalog, but its player format had so far kept it from the most popular tablet on the market. With the release of a new app last week, Amazon has brought its video service to the iPad, with mixed results.

Playback through the app is smooth and easy to navigate, but the same is not true of the app at large. Amazon has broken its content into categories, but has thus far neglected to include a search function or a viewing history function, making it frustrating to find exactly what you want. It’s also worth mentioning that users with an Amazon Prime membership ($79 per year) will get much more out of the app than those without. Free, for iPad.

— Hayley Tsukayama

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