Iranian officials refer to it as “the resistance economy:”Both defiant of Western attempts to halt the country’s uranium enrichment program and suffering from the sanctions imposed upon it, the country is seeking to wean itself from imports and to produce more goods domestically. With the rial losing approximately 80 percent of its value in the past year, conditions would seem ripe for Iranian producers to recapture market share. But first Iranians will have to regain confidence in the domestic brands they have long shunned as inferior to imports.
Oct. 5, 2011 A young man carries processed pistachio produce on a cart to be left under sun to dry in Zarandieh, Iran. Iran has been a pistachio producer since the fifth century B.C., during the Achaemenid Empire. But in 2010, pistachios were included in a ban on luxury imports from Iran. Kaveh Kazemi/Getty Images Buy Photo