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Johnny Rivers
Born: Nov 7 , 1942 in New York, NY
Johnny Rivers was among the most successful yet underrated solo acts of the 1960s, reeling off a lengthy series of rock favorites which together sold over 30 million copies; distinguished throughout by his reedy vocals and soulful guitar leads, Rivers body of work is characterized by a rare consistency and versatility which stretches from his earnest yet rousing covers of R&B classics to his later, self-penned hits. Born John Ramistella in New York City on November 7, 1942, Rivers was raised in Baton Rouge, LA, the region's indigenous swamp-blues sound strongly influencing his own musical identity. After picking up the guitar at age eight, as a teen he performed with the local group the Spades, making his first recordings in 1956; a year later, while in New York, he met famed disc jockey Alan Freed, who suggested he change his surname to Rivers. Freed proved instrumental in landing the singer a contract with the Gone label, which soon issued his debut solo single "Baby Come Back"; relocating to Nashville, Rivers focused on songwriting, with Ricky Nelson recording his "I'll Make Believe" in 1960.
Rivers eventually settled in Los Angeles, where he began headlining at the newly-opened Whisky-a-Go-Go; as Hollywood's best and brightest began filling the audience, the venue emerged as one of the area's hottest nightspots, and earned its star attraction a rabid following among Tinseltown clubgoers. Signing to the Imperial label in 1964, he issued Johnny Rivers Live at the Whisky-a-Go-Go, just missing the top of the pop charts with a cover of the Chuck Berry classic "Memphis"; another Berry cover, "Maybelline," followed months later, and just before Thanksgiving, Rivers returned to the Top Ten with his reading of "Mountain of Love." Here We a-Go-Go Again! followed, and over the years Rivers repeatedly returned to the club to record his albums; most of his early hits were covers, including a smash 1965 rendition of Willie Dixon's "Seventh Son" as well as hit performances of the traditional "Midnight Special," Pete Seeger's "Where Have All the Flowers Gone," and Buck Owens' "Under Your Spell Again."
Rivers reached his commercial apex in 1966, beginning the year with his electrifying theme to the hit television spy thriller Secret Agent Man and closing it out with his lone number one hit, the elegiac "Poor Side of Town" (which he co-wrote with Lou Adler). That same year he discovered the Hi-Fi's, a black vocal group which he signed to his Soul City label; rechristened the Fifth Dimension, they went on to score a series of pop hits, including several authored by another Rivers discovery, the great Jimmy Webb. In the meantime, the singer returned to the Top Ten in 1967 with a pair of Motown covers, "Baby I Need Your Lovin'" and "The Tracks of My Tears"; however, after the subsequent "Summer Rain," Rivers disappeared from the Top 40 for the remainder of the decade, despite the critical acclaim awarded to LPs like 1968's self-produced Realization. After covers of Van Morrison's "Into the Mystic" and James Taylor's "Fire and Rain" failed to catch on, he returned to his roots, cracking the Top Ten in 1972 with his rendition of the Huey "Piano" Smith perennial "Rockin' Pneumonia and the Boogie Woogie Flu."
Although a cover of the Carl Perkins chestnut "Blue Suede Shoes" cracked the Top 40 in the spring of 1973, Rivers' again fell off the charts for over two years, finally resurfacing in 1975 with his reading of the Beach Boys' "Help Me Rhonda," complete with Brian Wilson on backing vocals. "Swayin' to the Music (Slow Dancin')," from 1977, was Rivers' last Top Ten hit, and his recording career ground to a halt with the release of the 1983 album Not a Through Street. He nevertheless continued his busy concert schedule for the remainder of the decade, increasingly returning to the blues which served as his initial inspiration; upon reactivating his Soul City imprint, in 1998 Rivers released Last Train to Memphis, his first new studio album in 15 years.
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