The Washington Post Announces “Welcome To The White House”

Special, Inaugural Advertising Section Lets Readers Submit Personal Messages to New President

WASHINGTON, DC—December 9, 2008—The Washington Post today announces an opportunity for readers to share personal messages with the incoming President in a special advertising section. “Welcome to the White House” offers readers a place to express their personal congratulations.

“This historic election has inspired an overwhelming amount of excitement from people around the world,” said Candy Lee, Vice President of Marketing for The Washington Post. “We are giving readers a unique space to celebrate a monumental step in the nation’s history.”

The special advertising section will be included in The Post’s morning edition on Inauguration Day. Readers’ voices will be captured and remembered as part of the 2008 Presidential Election memorabilia. The section will also be one of many interactive, inaugural features available to washingtonpost.com readers.

Online users can look up their “Welcome to the White House” messages on washingtonpost.com using a keyword search (by name or message text). The section will be available beginning Tuesday, December 9th, and will run through President’s Day. For details about how to submit a “Welcome To The White House” ad see the following link or call: 202-334-6200.
http://washingtonpost.com/welcome

For anyone planning to watch the Inauguration and take part in festivities, washingtonpost.com recently launched “Inauguration Central,” a section for news and trip-planning information. The section provides insider tips on where to stay, how to get around D.C., top parade-watching locations, parties and entertainment spots. “Inauguration Central” also lets readers voice opinions and interact with reporters. The section is available at the following link:
http://www.washingtonpost.com/inauguration

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About washingtonpost.com
The Washington Post is the flagship newspaper of The Washington Post Company (NYSE: WPO), a diversified education and media company whose principal operations include educational and career services, newspaper and magazine publishing, television broadcasting, cable television systems and electronic information services. In addition to The Washington Post, the Company owns Washingtonpost.Newsweek Interactive (WPNI), the online publishing subsidiary whose flagship products include washingtonpost.com, Newsweek.com, Slate, BudgetTravel.com, Sprig.com and TheRoot.com; Express; El Tiempo Latino; The Gazette and Southern Maryland Newspapers; The Herald (Everett, WA); Newsweek magazine; Post-Newsweek Stations (Detroit, Houston, Miami, Orlando, San Antonio and Jacksonville); Cable ONE, serving subscribers in midwestern, western and southern states; and CourseAdvisor, an online lead generation provider.

The Company also owns Kaplan, Inc., a leading global provider of educational services to individuals, schools and businesses, serving over one million students with operations in more than 30 countries. Its international programs include higher education, test preparation, language instruction and professional training.

The Company has ownership interests in the Los Angeles Times-Washington Post News Service and Bowater Mersey Paper Company.

Media Contact:

Maria Cereghino
Washingtonpost.Newsweek Interactive
703-469-3176
maria.cereghino@wpni.com

WPNI

The Washington Post Announces “Welcome To The White House”

Special, Inaugural Advertising Section Lets Readers Submit Personal Messages to New President

WASHINGTON, DC—December 9, 2008—The Washington Post today announces an opportunity for readers to share personal messages with the incoming President in a special advertising section. “Welcome to the White House” offers readers a place to express their personal congratulations.

“This historic election has inspired an overwhelming amount of excitement from people around the world,” said Candy Lee, Vice President of Marketing for The Washington Post. “We are giving readers a unique space to celebrate a monumental step in the nation’s history.”

The special advertising section will be included in The Post’s morning edition on Inauguration Day. Readers’ voices will be captured and remembered as part of the 2008 Presidential Election memorabilia. The section will also be one of many interactive, inaugural features available to washingtonpost.com readers.

Online users can look up their “Welcome to the White House” messages on washingtonpost.com using a keyword search (by name or message text). The section will be available beginning Tuesday, December 9th, and will run through President’s Day. For details about how to submit a “Welcome To The White House” ad see the following link or call: 202-334-6200.
http://washingtonpost.com/welcome

For anyone planning to watch the Inauguration and take part in festivities, washingtonpost.com recently launched “Inauguration Central,” a section for news and trip-planning information. The section provides insider tips on where to stay, how to get around D.C., top parade-watching locations, parties and entertainment spots. “Inauguration Central” also lets readers voice opinions and interact with reporters. The section is available at the following link:
http://www.washingtonpost.com/inauguration

###

About washingtonpost.com
The Washington Post is the flagship newspaper of The Washington Post Company (NYSE: WPO), a diversified education and media company whose principal operations include educational and career services, newspaper and magazine publishing, television broadcasting, cable television systems and electronic information services. In addition to The Washington Post, the Company owns Washingtonpost.Newsweek Interactive (WPNI), the online publishing subsidiary whose flagship products include washingtonpost.com, Newsweek.com, Slate, BudgetTravel.com, Sprig.com and TheRoot.com; Express; El Tiempo Latino; The Gazette and Southern Maryland Newspapers; The Herald (Everett, WA); Newsweek magazine; Post-Newsweek Stations (Detroit, Houston, Miami, Orlando, San Antonio and Jacksonville); Cable ONE, serving subscribers in midwestern, western and southern states; and CourseAdvisor, an online lead generation provider.

The Company also owns Kaplan, Inc., a leading global provider of educational services to individuals, schools and businesses, serving over one million students with operations in more than 30 countries. Its international programs include higher education, test preparation, language instruction and professional training.

The Company has ownership interests in the Los Angeles Times-Washington Post News Service and Bowater Mersey Paper Company.

Media Contact:

Maria Cereghino
Washingtonpost.Newsweek Interactive
703-469-3176
maria.cereghino@wpni.com