Advertising Specifications
 

All advertisers are subject to washingtonpost.com's Advertising Terms and Conditions.

 
BudgetTravel.com
 
 
General Ad Requirements

• We accept GIF, JPEG, Rich Media & Third Party Served ads.

• 30-second maximum for any animation.

• Ads in WPNI e-mail newsletters cannot use rich media.

• Creative with a white background must have a minimum 1-pixel border to differentiate ad from editorial content. WPNI reserves the right to give 24-hours notice prior to pausing a campaign if this spec is not met.

• Any sound must be user-initiated, defined as a click and not a mouseover or rollover, and clearly labeled with "Play" and "Stop" controls.

• Up to 100K in polite download is allowed. Polite download is the portion of the ad that loads once content loads.

• Up to 3 additional loads of up to 50K each may be initiated after a user moves their cursor over or clicks on the ad.

• The Flash frame rate must be less than 18 frames per second; twelve frames per second is preferred.

Click here for WPNI Flash ad specifications. Specific rich media instructions available upon request.

• Advertising cannot be directly competitive or disparaging to washingtonpost.com or any other WPNI property.

• News site advertising cannot promote specific features of their online coverage or site.

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Political Advertising Guidelines

• All public policy, advocacy, political or candidate advertising must include a "Paid for by ___" label on all frames of the ad. It must be clear who placed the ad.

• All advertising content must be clearly differentiated from editorial content. WPNI reserves the right to reject any ads that are disparaging to WPNI or have potential for user confusion.

• Public policy, advocacy, political or candidate advertising cannot receive roadblocks (100% ad ownership of a page or section)—WPNI only allows up to a 50% share of voice for political advertising.

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Standard Ad Products
Product Pixel Size File Size
Non Rich Media
File Size
Rich Media
Big Box 300x250
336x280
20K 30K
Half Page Ad 336x850
300x600
336x600
30K
30K
30K
40K
40K
40K
Leaderboard 728x90 20K 30K
Skyscraper 120x600
160x600
20K 30K
Feature bar 251x87 5K n/a
Pop-Under 720x300 20K 40K
ROS Textlink 45 characters n/a n/a
Budget Travel Multiple Marketplace Tile* 120x60 5K n/a
Budget Travel Multiple Marketplace Textlink** 75 characters, including spaces n/a n/a
Video within standard ad units Adhere to standard ad unit guidelines. If WPNI is streaming video, accepted video file formats are listed under video lead-in ad specs
Budget Travel Marketplace Exclusive Opt-In E-mail
  • All client built HTML must be validated by W3C: http://validator.w3.org/
  • Limit of 2 images and 2 links per email
  • The following tags are not allowed in opt-in email HTML:
    <SCRIPT>
    <STYLE>
    <LINK>
    <OBJECT>
  • Tags must have styles declared inline in STYLE attributes. All CLASS attributes will be stripped.
  • All IMG tags must have height and width declared with the HEIGHT and WIDTH attributes.
  • The style attribute BACKGROUND-IMAGE is not permitted.
  • The creative must be between 540 and 600 pixels wide. 600 pixels is the preferred width.

* Gif and JPGs are accepted. Tile should have a 1x1 pixel border.
** Budget Travel Marketplace textlinks should include a destination headline and one line of text, no more than 100 characters and spaces, describing a deal with a price point; phone number is optional.

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Pop-Under Ad Guidelines

• Pop-Under must automatically launch in new browser window which loads under the browser window currently in use.

• Frequency caps are required.

• Pop-Unders can appear in all areas of the site, including homepage.

• WPNI must host the creative.

• The creative must not contain the actual logic to the pop-under. WPNI will take care of all pop-under logic.

• The pop-under window will have no menu bar, toolbar, status bar or scroll bars.

• The window will have a title bar with Budget Travel's name in it.

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Floating Ad Guidelines

• Non-user initiated floating ads may feature a maximum of 15 seconds' animation.

• All animation within the resolving ad unit must self-terminate within 30 seconds.

• Frequency caps are required. One floating ad per user per 24 hours.

• Background must be opaque.

• All floating ads must have a PROMINENT "CLOSE X" button on an opaque background, not less than 10-pt type, in the upper right hand corner of the floating ad. The close button must clearly be attached to the floating portion of the ad.

• Floating ads may only be viewed on certain browsers and operating system platforms. WPNI will test floating ads and will not show the ad for any browsers or operating systems where the technology causes system instability. At present WPNI floating ads will only be delivered to the Windows version of Internet Explorer 5.5 and above.

• Up to 100K in polite download is allowed.

Product Pixel Size File Size
Non Rich Media
File Size
Rich Media
Floating Animation Time
Floating Ads Varies 20K 40K7 seconds max throughout site

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Expanding Ad Guidelines

• Expanding ads are subject to frequency capping. Non user-initiated expanding ads are frequency capped at one per user per 24 hours.

• Expanding ads must have a PROMINENT "CLOSE X" button, not less than 10-pt type, in the upper right hand corner of the expanded portion of the ad. EXCEPTION: Slider ads must have a 16-pt Arial font "CLOSE X" button in the upper left corner of the expanded portion of the ad.

• Expanding ads may only be viewed on certain browsers and operating system platforms. WPNI will test expanding ads and will not show the ad for any browsers or operating systems where the technology causes system instability. At present WPNI expanding ads will only be delivered to the Windows version of Internet Explorer 5.5 and above.

• User-initiated standard ad units expand beyond standard size on mouse-over and must include language to indicate rollover functionality, such as "roll over to learn more" or "roll over to expand." Non user-initiated expanding ads are accepted on a case-by-case basis.

• Expanded portion MUST automatically close when the user's cursor moves off the ad.

• Expanding skyscrapers MUST be able to open to the right and to the left, because WPNI has skyscraper placements on both the right and the left.

• Expanding leaderboards MUST be able to expand to the top and to the bottom, because WPNI has leaderboard placements on both the top and the bottom.

• Up to 100K in polite download is allowed.
• Expanding big boxes MUST be able to open to the right and to the left, because WPNI has big box placements on both the right and the left.

Product Pixel Size Maximum Expanding Size File Size
Non Rich Media
File Size
Rich Media
Big Box 300x250 610x250 20K 30K
Leaderboard 728x90 728x360 15K 20K
Skyscraper 160x600 360x600 20K 30K
ROS SliderClick here for specific guidelines and Flash commands.

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Video Pre-Roll Advertising

• BudgetTravelOnline allows video ads to appear before appropriate editorial video.

• The streaming video ad is clickable and has pause, play and mute buttons.

• Please submit multiple creatives if possible to provide variety to viewers.

Click here for file size, formats and additional specifications.

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Full-Page Takeover

• WPNI reserves the right to approve all creative prior to launch.

• Frequency caps are required. One full-page takeover per user per 24 hours.

• Homepage takeovers have 2-day sequential maximum. 3-day needs edit approval.

• Up to 15 seconds animation max. For homepage only, up to 7 seconds animation max.

• Budgettravel will incorporate header (below) into the unit.

• Ad must be opaque.

• Up to 100K in polite download is allowed.

• Approved Budget Travel Header (required)

For testing purposes, creatives must be submitted at least three days prior to launch.

Budgettravel.com
Product Pixel Size File Size
Non Rich Media
File Size
Rich Media
Animation Time
Full Page Takeover Ad 760x425 20K 30K7 seconds max throughout site
Slider Ads Click here for specific guidelines and Flash commands.

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