Washingtonpost.com Enhances Homepage, Increases Emphasis on Video

Modular Design Simplifies, Enhances Site Navigation

New ‘Smart Living’ Section for Time-Starved Consumer Launches with Exclusive Recipes Database

WASHINGTON, March. 28, 2007 — washingtonpost.com, the award-winning news and information Web site, today unveiled a revamped homepage that includes an increased emphasis on multimedia reporting and a streamlined, modular interface that further simplifies site navigation improving user experience.

Launching with the modified homepage is a new “Smart Living” section, featuring an extensive recipes database and content meant to improve the quality and ease of readers’ lives.

Washingtonpost.com’s faster-loading homepage now features a scrolling multimedia strip that showcases the site’s groundbreaking video segments, showcasing the award-winning work from washingtonpost.com video journalists and giving them a permanent, easily recognizable space on the page.

“Our video team produces some of the best, most critically acclaimed work on the Web with awards ranging from Emmys to Murrows—readers need to know how to find it,” said Jim Brady, Executive Editor, washingtonpost.com.

Editorial content is now situated in fixed positions on the homepage, so readers can return to the site at any time and find the same content in the same place. For example, the National homepage’s upper right corner will always showcase washingtonpost.com’s “Most Popular” stories and below the video rail, readers will find a similar strip dedicated to Features. Replacing the long list of headlines will be representative headlines for each category with the option of expanding the full list.

"Our goal was to design the home page to achieve two primary goals that are sometimes in conflict: helping people find what they're looking for and exposing them to new features on the site," said Brady. "We believe our homepage's fresh, streamlined re-design addresses those challenges."

Launched in tandem with the revised homepage is the brand new “Smart Living” section (www.washingtonpost.com/smartliving). Aimed at the over-scheduled, over-worked, time-starved consumer, “Smart Living” is a jumping-off point for all content on washingtonpost.com that offers ways to improve readers’ lives and lifestyles.

“Smart Living” features an extensive, exclusive database of over 1,000 recipes collected from The Washington Post’s Food section over the years. “Recipe Finder” lets home cooks search for dishes by features such as Fast, Healthy, Meatless and Kid-Friendly as well as by course, cuisine and holiday. Readers can also browse by desired ingredients or recipe name. Nearly every recipe has full nutritional information and many have accompanying photos.

In addition, “Smart Living” will have a different topical focus each weekday, including Personal Finance, Health, Food, Home and Fashion. Coming soon to the section will be a collection of animated fitness demos and an interactive gardening calendar, among other features.

“washingtonpost.com produces a lot of great lifestyle content—we wanted to compile the best features that address how to live your life better, smarter and easier,” said Nancy Kerr, Assistant Managing Editor, Features, washingtonpost.com. “Everybody seems to be short on time these days. Our response is ‘Smart Living,’ a holistic, interactive venue that really offers something of value and interest for everyone.”

About Washingtonpost.Newsweek Interactive
Washingtonpost.com is the award-winning news and information Web site of the Washington Post. It offers world-class journalism, a remarkable blend of traditional reporting, and innovative, multimedia content that provides an unmatched level of depth and texture to breaking stories as well as features, plus unique ways for reader to engage with the site, its capabilities and content.

One of four online properties published by Washingtonpost.Newsweek Interactive, washingtonpost.com is the recipient of the first-ever Emmy for original video journalism online and has won numerous other awards, including an EPpy Award for Best Overall Newspaper-Affiliated Site, several Digital Edge Awards, a 2007 National Journalism Award for Web Reporting, National Press Photographers' Association Best of Photojournalism Award, and three consecutive Edward R. Murrow Awards for Overall Excellence for Non-Broadcast Affiliated Website, among others. According to the 2007 Project for Excellence in Journalism, washingtonpost.com is a "High Achiever" as an online news site, earning strong marks in terms of branding, content customization, multimedia and user participation.

For more information, please visit www.washingtonpost.com.

About Washingtonpost.Newsweek Interactive
Washingtonpost.Newsweek Interactive (WPNI) is the online publishing subsidiary of The Washington Post Company (NYSE:WPO). Its mission is to create truly interactive platforms that offer unmatched user experiences by developing editorial products with world-class reporting, multimedia features and award-winning content.

WPNI’s news and information sites, which include washingtonpost.com, Slate, Newsweek.com and Budget Travel Online, inform and encourage conversation and debate while reaching millions of unique and active users each month. WPNI properties’ long lists of awards include the first-ever Emmy for original video journalism online awarded to washingtonpost.com, as well as National Journalism Awards, Pictures of the Year International Award, several Digital Edge Awards, multiple Edward R. Murrow Awards and White House New Photographer's Association Awards, among others

The company is headquartered in Arlington, VA

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