• We accept GIF, JPEG, Rich Media & Third Party Served ads.

• 30-second maximum for any animation.

• Creative with a white background must have a minimum 1-pixel border to differentiate ad from editorial content. Newsweek.com reserves the right to give 24-hours notice prior to pausing a campaign if this spec is not met.

• Any sound must be user-initiated, defined as a click and not a mouseover or rollover, and clearly labeled with "Play" and "Stop" controls.

• Up to 100K in polite download is allowed. Polite download is the portion of the ad that loads once page content loads.

• Up to 3 additional loads of up to 50K each may be initiated after a user moves their cursor over or clicks on the ad.

• The Flash frame rate must be less than 18 frames per second; twelve frames per second is preferred.

• Full Flash ad specs are listed at the end of this document.

• News site advertising cannot be directly competitive and/or disparaging to Newsweek.com.

• News site advertising cannot promote specific features of their online coverage and/or site in their ads on Newsweek.com.

• All public policy, advocacy, political or candidate advertising must include a "Paid for by ___" label on all frames of the ad. It must be clear who placed the ad.

• Public policy, advocacy, political or candidate advertising cannot receive roadblocks (100% ad ownership of a page or section). Newsweek.com only allows up to a 50% share of voice for political advertising.

• All advertising content must be clearly differentiated from editorial content. We reserve the right to reject any ads that are disparaging to Newsweek.com or have potential for user confusion.

• Video within standard ad units follows standard ad guidelines and specs.

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• We accept GIF, JPEG and Third Party Served Ads (but only with redirects).

• E-mail newsletter ads cannot use rich media.

• All ads must have a white background.

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• Expanding ads are subject to frequency capping. Non user-initiated expanding ads are frequency capped at one per user per 24 hours.

• Expanding ads must be user-initiated. User-initiated standard ad units expand beyond standard size on mouse-over and must include language to indicate rollover functionality, such as "roll over to learn more" or "roll over to expand." Non user-initiated expanding ads are accepted on a case-by-case basis.

• Expanding ads must have a PROMINENT "CLOSE X" button, not less than 10-pt type, in the upper right hand corner of the expanded portion of the ad. EXCEPTION: Slider ads must have a 16-pt Arial font "CLOSE X" button in the upper left corner of the expanded portion of the ad.

• Expanding ads may only be viewed on certain browsers and operating system platforms. Newsweek.com will test expanding ads and will not show the ad for any browsers or operating systems where the technology causes system instability. At present Newsweek.com expanding ads will only be delivered to the Windows version of Internet Explorer 5.5 and above.

• Up to 100K in polite download is allowed.

• Expanded portion MUST automatically close when the user's cursor moves off the ad.

• Expanding skyscrapers MUST open to the left, since Newsweek.com has skyscrapers on the right side of the page.

• Expanding leaderboards MUST expand down, because Newsweek.com has leaderboard placements on top of the page.

• Expanding big boxes MUST expand to the left, because Newsweek.com has big box placements on the right side of the page.

• Expanding rectangles MUST open to the left, because Newsweek.com has rectangles on the right side of the page.

• Expanding half banners CAN NOT expand left.
   - Tiles along left side of page units CAN expand up, down, or right.
   - Tiles along bottom of page CAN expand up or down.

• All expanding ads must be submitted with non-expanding back ups.

• Newsweek.com does NOT allow expanding half page ads OR tiles.

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• Non-user initiated floating ads must close within 15 seconds. On the homepage only, floating ads must close within 7 seconds.

• All animation within the resolving ad unit must self-terminate within 30 seconds.

• Frequency caps are required. One floating ad per user per 24 hours.

• Background must be opaque.

• All floating ads must have a PROMINENT "CLOSE X" button on an opaque background, not less than 10-pt type, in the upper right hand corner of the floating ad. The close button must clearly be attached to the floating portion of the ad.

• Floating ads may only be viewed on certain browsers and operating system platforms. Newsweek.com will test floating ads and will not show the ad for any browsers or operating systems where the technology causes system instability. At present Newsweek.com floating ads will only be delivered to the Windows version of Internet Explorer 5.5 and above.

• Up to 100K in polite download is allowed.

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• Pop-Under must automatically launch in new browser window which loads under the browser window currently in use.

• Frequency caps are required.

• The creative must not contain the actual logic to the pop-under. Newsweek.com will take care of all pop-under logic.

• The pop-under window will have no menu bar, toolbar, status bar or scroll bars.

• The window will have a title bar with Newsweek's name in it.

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• Newsweek.com reserves the right to approve all creative prior to launch.

• Newsweek.com only accepts Iframe, SWF or JPEG ads.

• Frequency caps are required. One full-page takeover per user per 24 hours.

• Homepage takeovers have 3-day sequential maximum. Preferred guideline is 2 days.

• Up to 15 seconds animation max. For homepage only, up to 7 seconds animation max.

• Newsweek.com will incorporate approved header (below) to the unit.

• Ad must be opaque.

• Approved Newsweek.com Header (required)

• Up to 100K in polite download is allowed.

• Full-page takeovers on Newsweek.com must be third-party served.

• For testing purposes, creatives must be submitted at least three days prior to launch.

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• Newsweek.com allows :15 video ads to appear before appropriate editorial video.

• The streaming video ad is clickable and has pause, play and mute buttons.

• Please submit multiple creatives if possible to provide variety to viewers.

• Click here for file size, formats and additional specifications.

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• Podcast :15 audio ads appear before relevant editorial podcasts.

• Must be submitted as an audio file; mp3 is preferred format.

• Newsweek.com recommends the advertiser creates more than one audio advertisement.

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• All public policy, advocacy, political or candidate advertising must include a "Paid for by ___" label on all frames of the ad. It must be clear who placed the ad.

• All advertising content must be clearly differentiated from editorial content. WPNI reserves the right to reject any ads that are disparaging to WPNI or have potential for user confusion.

• Public policy, advocacy, political or candidate advertising cannot receive roadblocks (100% ad ownership of a page or section)—WPNI only allows up to a 50% share of voice for political advertising.

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• Newsweek.com accepts up to Flash 8.0.

• A back-up GIF must be trafficked along with the file for those users unable to see the Flash creative.

• If sending Flash creative itself, the following information must be sent to Newsweek.com:
1. SWF file
2. FLA file
3. Copies of fonts used in the FLA file
4. back-up GIF
5. the background color of the creative
6. the version of flash that a user must have in order to see the flash creative
7. an indication that the clickTag method has been used
8. note the "opaque" parameter within the object to ensure that the Flash Ad will appear behind Eyeblaster ads.

<PARAM NAME=wmode VALUE="opaque">

• For the ad to be made clickable, clickTag code (see below) should be attached to an invisible button. An invisible button (a button that contains only a hit state) should be the same size as the ad unit and placed on the topmost layer of the Flash file. This code allows DoubleClick to track the clicks for the ads.

on (release, releaseOutside) {
getURL(_root.clickTag, "_blank");
}

Additional notes:

• Invisible buttons must be placed on the topmost layer of the file. Buttons placed on layers below the invisible buttons will not display will not respond to mouse interaction. No 2 buttons should overlap.

• Please make sure that there are no spaces in the name of the file.

• Flash files should follow standard IAB file size limitations of: 30K for 728x90, 300x250, 160x600, 120x600, and 468x60; and 40K for half page ads.

• Ads which load additional files should load these files from absolute URLs (i.e., http://www., etc.). Up to 3 additional loads of up to 50k each may be initiated after a user moves their cursor over or clicks on the ad.

• Animation should last no longer 30 seconds.

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