Audience Research: Demographics

16 million Nationwide each month.1

Washingtonpost.Newsweek Interactive is a leading media environment, delivering innovative media solutions and unsurpassed client service worldwide. Smart, engaged, influential individuals connect with our dynamic news and lifestyle content to make informed decisions and shape the world around them.

1 Nielsen Online, Custom Analysis, 3-Month Avg., Oct-Dec 2007

washingtonpost.com

National News, Analysis and Quality Lifestyle Content

One of the largest news and information sites on the Web, washingtonpost.com invites 9 million users from across the country to connect with critical information and events and to engage in conversation with other users.1

• 82% are from outside the Washington area.2

• 54% earn household incomes of $75,000+, and 35% earn household incomes of $100,000+.3

• 72% are college graduates, and 42% have a post graduate degrees.3

• 34% make or influence business decisions.3

• Nearly 1 out of every 2 pages viewed is lifestyle content.3

The Local Powerhouse

washingtonpost.com is the #1 choice for advertisers seeking to maximize their impact in the Greater Washington area.

• We reach more than 1.3 million adults in the Washington DMA each month — that's 38% of local adult Web users.2

• We reach more adults than any daily or weekly newspaper in the Washington area, with the exception of The Washington Post newspaper.2

• We reach more adults each month than any radio station in the market or any TV station outside of primetime.2

1 Nielsen Online, NetView, 3-Month Avg., Oct-Dec 2007
2 Scarborough Research, Release 1, 2007
3 Nielsen Online, @Plan, Winter 2007/8 Release

Newsweek.com

Each month, 6.4 million monthly users rely on Newsweek.com1 as a leading online destination for in-depth analysis of breaking news and a unique perspective on key issues and events.

• 62% have college degrees, and 31% have post graduate degrees.2

• 51% earn household incomes of $75,000+, and 32% earn household incomes of $100,000+.2

• 35% make or influence business decisions.2

1 Nielsen Online, NetView, 2-Month Avg., Oct-Nov 2007
2 Nielsen Online, @Plan, Winter 2007/8 Release

Slate

Slate’s 5 million monthly readers2 are among the most engaged on the Web, participating in a lively debate about the latest issues and cultural happenings.

• 76% have college degrees, and 44% have post graduate degrees.

• 56% earn household incomes of $75,000+, and 36% earn household incomes of $100,000+.

• 61% have read blogs, and 55% have watched streaming video in the past 30 days.

• 43% make or influence business decisions.

• 84% have shopped online in the past 30 days

1 Nielsen Online, NetView, 3-Month Avg., Oct-Dec 2007
2 Nielsen Online, @Plan, 3-Month Avg., Oct-Dec 2007

BudgetTravel.com

Each month, 570,000 smart and savvy travelers1 rely on BudgetTravel.com for travel tips, tools, advice and destination information the highest quality and most valuable information to satisfy their travel needs.

• 56% earn household incomes of $75,000+, and 36% earn household incomes of $100,000+.

• 71% have a college degree, and 45% have post graduate degrees

• 53% are between the ages of 25 and 55

1 Omniture SiteCatalyst, 3 Month Avg., Aug-Oct 2007
2 BudgetTravel.com Site Baseline Survey, August 2007

Sprig

Sprig launched nearly one year ago, in April 2007, targeting sophisticated and stylish users seeking green lifestyle choices without compromising quality and convenience. 225,000 of these smart consumers receive the Daily Sprig e-mail each weekday. This audience is affluent and engaged, making lifestyle decisions online.

To connect with this valuable Washingtonpost.Newsweek Interactive audience, give us a call at (703) 469-2501 or complete our advertising request form.

The Root

The Root, launched in January 2008, is a groundbreaking online magazine dedicated to promoting a deeper understanding of the African American experience through a multimedia portal devoted to news and views. However, The Root is also a family and identity research tool, linking the latest in DNA research to the search for individual black history.

To connect with this valuable Washingtonpost.Newsweek Interactive audience, give us a call at (703) 469-2501 or complete our advertising request form.