• We accept GIF, JPEG, Rich Media & Third Party Served ads.

• 30-second maximum for any animation.

• Ads in WPNI e-mail newsletters cannot use rich media.

• Creative with a white background must have a minimum 1-pixel border to differentiate ad from editorial content. WPNI reserves the right to give 24-hours notice prior to pausing a campaign if this spec is not met.

• Any sound must be user-initiated, defined as a click and not a mouseover or rollover, and clearly labeled with "Play" and "Stop" controls.

• Up to 100K in polite download is allowed. Polite download is the portion of the ad that loads once content loads.

• Up to 3 additional loads of up to 50K each may be initiated after a user moves their cursor over or clicks on the ad.

• The Flash frame rate must be less than 18 frames per second; twelve frames per second is preferred.

• Click here for WPNI Flash ad specifications. Specific rich media instructions available upon request.

• Advertising cannot be directly competitive or disparaging to washingtonpost.com or any other WPNI property.

• News site advertising cannot promote specific features of their online coverage or site.

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• All public policy, advocacy, political or candidate advertising must include a "Paid for by ___" label on all frames of the ad. It must be clear who placed the ad.

• All advertising content must be clearly differentiated from editorial content. WPNI reserves the right to reject any ads that are disparaging to WPNI or have potential for user confusion.

• Public policy, advocacy, political or candidate advertising cannot receive roadblocks (100% ad ownership of a page or section)—WPNI only allows up to a 50% share of voice for political advertising.

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