washingtonpost.com’s DC Scout Celebrates a Year in Style

E-mail Newsletter Focused on Fashion and Retail Sees Rapid Growth, Celebrates at Barneys in Georgetown

WASHINGTON—April 29, 2008—washingtonpost.com’s DC Scout, the bi-weekly e-mail newsletter all about Washington, D.C.-area shopping and style, marks a year of rapid growth, fast-becoming a go-to source for fashion trends, deals and advice. Since its launch last spring, DC Scout has amassed over 40,000 subscribers.

“DC Scout’s tremendous growth is a testament to how style-conscious Washingtonians are,” said Zoey Rawlins, Retail Product Manager and Founder of DC Scout. “It is part of the growing awareness that DC is evolving into a fashion capital. Upscale stores like Barneys and Bloomingdales have recently opened locations in the area, complementing the smaller, more unique boutiques that populate the metro area.”

DC Scout is celebrating its early success with an exclusive subscriber party held at Barneys CO-OP in Georgetown May 1st and the event guest list filled to capacity within minutes of its being announced. Gift bags for guests include premium products from Elizabeth Arden Red Door Spa, Kiehls, OPI, Massage Envy and Hollywood Fashion Tape.

By bringing together the latest must-haves, beauty products and sample sales, DC Scout helps readers take advantage of the city’s style scene. Hidden gems, exciting vintage and trend alerts run alongside tips and advice from Post experts like Suzanne D’Amato and Janet Bennett Kelly.

Rawlins said, “The idea for DC Scout grew out of my desire to have a trusted and "in the know" source for the best shopping discoveries. With the added power of Post reporting we have built not only a strong product, but a real community.”         

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