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ONLINE ADVERTISING Technical Specifications Thank you for choosing to advertise with Washingtonpost.Newsweek Interactive. Please follow the guidelines below for ad specifications and file transfer to help us ensure that your campaign begins on schedule. Normally, creative must be received at least 2 business days before scheduled start date. In the case of Rich Media, creative must be received 5 days prior to the start date. We will accept ads in most formats, including GIF, JPEG, animated GIF, Java, and Shockwave. Rich Media ads can run on every page throughout the washingtonpost.com site with the exception of email products. All Rich Media must have a back up gif and must be user initiated. Some Rich Media types can only be viewed in specific browsers. | | | Product | Files Specs | Max. File Size | File Formats Accepted |  | | Banner | 468x60 pixels | Non-rich Media: 15K; Rich Media: Up to 15k initial load. Up to an additional 85k may be loaded after a user moves their cursor over or clicks on the banner. 4 loop maximum.
| GIF, JPEG, Rich Media, 3rd party served ads | | Big Box | We accept 2 sizes:
300 x 250 pixels or 336 x 280 pixels | Non-rich Media: 20K; Rich Media: Up to 25k initial load. Up to 3 additional loads of up to 50k each, may be initiated after a user moves their cursor over or clicks on the Big Box. 4 loop maximum.
| GIF, JPEG, Rich Media, 3rd party served ads | | Billboard | 760 x 60 pixels | Non-Rich Media: 15k. Rich Media: Up to 20k initial load. Up to 3 additional loads of up to 50k each may be initiated after a user moves their cursor over or clicks on the ad. 4 loop maximum.
| GIF, JPEG, Rich Media | | Email Products | Banners: 468X60 pixels. Standard Sponsor Bar: 446x33 pixels. Advertisers' logo must have a max height of 31 pixels.
***Due to sizing constraints or provided artwork, logo specifications may change slightly due to logo size and shape.Text Sponsorships: maximum of 5 lines, with a max of 70 characters (including spaces) per line. A URL link is included in 6th line.
| Banners: 15K Sponsorship Bar: 4K; Sponsorship Box 4K
| GIF, JPG. No Rich Media. Files that work best are in the following formats: Illustrator and vector-based files; web-safe colors or RGB breakdown must also be supplied. | | Leaderboard | 728 x 90 pixels | Non-Rich Media: 15k. Rich Media: Up to 20k initial load. Up to 3 additional loads of up to 50k each may be initiated after a user moves their cursor over or clicks on the ad.
| GIF, JPEG, Rich Media | | Pop-Under | 720 x 300 pixel maximum | 20K GIF, JPEG; 39K Rich Media; 4 loop maximum
| GIF, JPEG, Rich Media; 3rd party served ads | | Skyscraper | We accept 2 sizes:
120x600 pixels or 120x800 pixels | Non-Rich Media: 15k. Rich Media: Up to 20k initial load. Up to 3 additional loads of up to 50k each may be initiated after a user moves their cursor over or clicks on the skyscraper.
| GIF, JPEG, Rich Media, 3rd party served ads | | Sponsor Bars | 446x33 pixels | 4K
| GIF, JPEG. No Rich Media. Files that work best are in the following formats: Illustrator and vector-based files. | | | Rich Media ads can run on every page throughout the washingtonpost.com site with the exception of email products. All Rich Media must have a back up gif and must be user initiated. Some Rich Media types can only be viewed in specific browsers.
Accepted Rich Media Types - Apple Quick Time
- E*Banner from Bluestreak
- Enliven
- Flash
- HTML and DHTML (floating ads)
- HTML with JavaScript (only works in IE)
- AudioBase
- Comet Cursor
- Netbreak
- Java
- RealPlayer, RealAudio, and RealVideo
- Text Ads
- PointRoll
- Windows Media Player
File Transfer
If you have any questions regarding ad specifications or file transfer,
e-mail adtraffic@wpni.com. | | | 
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