Since October 1, 1916 and up to the present day, El Universal is a reference point for feeling the pulse of Mexico and its people.

Managed since 1969 by Juan Francisco Ealy Ortiz, it has to date maintained an editorial line that is critical, independent, and always in pace with the times.

No other newspaper in the nation has so consistently managed to remain a vehicle for expressing social as well as political concerns but, by virtue of being a perfect reflection of a Mexico — always dynamic and changing, it is also the perfect media for advertisers.

With headquarters on Bucarelli street in the Historic Center of Mexico City, El Universal is a true icon of journalism excellence, as well as living proof of professional enterprise and a solid firm committed to the democratic change occurring in the country.

For those of you living in the United States who wish to be kept constantly informed about what is happening in Mexico, we offer the perfect means. El Universal has joined the Internet era with its own portal: El Universal online (www.eluniversal.com.mx). With an attractive presentation and in the Spanish language, there you will find news — opportune and accurate — as well as special reports on everything happening in Mexico and around the world.

In addition to all the information, columns, editorials, cartoons and even the "Aviso Oportuno" (Classified Ads section) advertisements from the printed version of the newspaper, El Universal online also has its information section "minuto por minuto" ("minute by minute") which offers "real-time" 24-hour news of world events, as well as a huge variety of user-interactive sections, thus making it Mexico's most opportune and interesting website for keeping in constant touch with our homeland.

The printed version of El Universal has an average daily circulation of 166,746 copies, confirmed by the CAC (Certified Audit of Circulations) and is the newspaper with the largest penetration and highest number of readers in Mexico, and one of the most important in Latin America. Over 583,611 readers daily make it the ideal printed media for clients and advertisers who find their advertising costs greatly reduced and without doubt, it is the best way to promote products and services.

The morning edition of El Universal contains the most meticulous and up-to-the-minute information in its editorial, financial, social, cultural, and sports sections, as well as on the country and Mexico City. It also carries an impressive series of supplements on varied subjects as: Health; Computers; Children; Gastronomy; Tourism, and Automobiles. It's has the most important Classified Ads section in both Mexico and Latin America. It accounts for 80% of new and used car dealing in Mexico and for the lionās share of the real estate market.

El Universal Gráfico is the afternoon edition that hits the streets at 2 p.m. Monday through Friday, providing the most relevant news on events occurring around the country throughout the morning.

El Universal has also had success in penetrating the publishing market with four important news magazines. The Sunday edition of the newspaper carries: Día 7 (Day 7), a magazine for the whole family, with extensive articles..

The political and social information magazine, Bucarelli 8, appears on Mondays. "Detrás de la Noticia" ("Behind the News"), directed by renowned journalist, Ricardo Rocha. publishes Saturdays and provides a review of the week's important events.

The magazine Por Fin (Finally) appears on Thursday and reports on the top shows and entertainment.

Throughout its history, El Universal has created its very own style of reporting and is one-of-a-kind in its field offering readers, clients, and advertisers a natural way of keeping in touch with Mexico and the Mexican people.

A born leader and at 85 years old, younger than ever and starting off the 21st century with exceptional energy and strength.

Remember, if you live in the United States, El Universal offers a wide range of options for you to stay informed and to advertise your products and services in Mexico.

www.eluniversal.com.mx