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No Longer Downhill For Small Ski Areas

"What killed off all of those ski areas was snow-making," Berry said. "The bigger places made huge investments in technology that community areas or farmers running a lift in a cow pasture weren't able to match. Customers' expectations changed and that was the tipping point. But there is a real desire out there for convenience and affordability, and you are now seeing a lot of these small areas responding to that and doing quite well. Nobody is going to drive four hours to ski them, but if you live close by, it makes a lot of sense."

Tim Boyd, president of St. Louis-based Peak Resorts, which specializes in managing small ski resorts, said his company has expanded from three such properties in 1997 to seven, including holdings in Indiana, Missouri, New Hampshire and Ohio. The cost of making snow has declined, and the efficiency has gone up, he said, meaning that lower-altitude hills that don't get as much natural snow are not as dependent upon the weather as they once were.


Workers in Roxbury, N.H., put the finishing touches on a moving sidewalk that transports skiers and inner-tubers up the side of Granite Gorge's gentle slope. (Jonathan Finer -- The Washington Post)

NH Map

"And we actually have an advantage over some of the bigger places," Boyd said. "When the economy goes bad, and people still want to ski, our business tends to improve."

The average price of a weekend, adult lift ticket at U.S. ski areas rose to $55.11 last season from $46.94 four years ago, according to the National Ski Areas Association. Small ski areas have largely kept costs low, while offering a range of services and gimmicks unavailable at their larger rivals.

Granite Gorge designates one of its two trails as an inner-tube park and rents the inflatable sleds for a few dollars a day.

Tenney Mountain in Plymouth, N.H., is the only mountain in the area with a newly developed snow-making system that allows operators to make snow even when the temperature is above freezing.

Crotched Mountain, which reopened last year in nearby Bennington, N.H., after being closed since 1989, offers night skiing under floodlights until 3 a.m. Fridays and Saturdays.

And last week, U.S. Olympic moguls skier Evan Dybvig purchased dormant Whaleback Mountain in Enfield, N.H., and said he plans to turn it into a training center for budding freestylers, complete with half-pipes, ramps and a 30,000-square-foot gym.

Not all of New England's small ski areas are open to the public. In Vermont, Plymouth's Bear Creek Mountain Club, which has 15 trails, is run like a private golf club. Members pay $9,000 to join, plus a $900 annual fee. To keep lift lines small, no more than 450 people are allowed on the slopes each day.

Chris Franco, who heads a Greenwich, Conn., investment firm, this year bought a 450-acre parcel outside Manchester, Vt., where the Snow Valley ski resort stood from 1938 until 1982. He plans to clear a dozen overgrown trails, restore a rusted chairlift and build a house with 360-degree views at the top of the property. Eventually, he said, he will sell eight to 10 lots of 25 acres each for people to build ski homes and will restrict skiing on the site to homeowners and their guests.

"Considering it can cost as much as a million and a half [dollars] for a condo at some of the big mountains around here, this seemed like a pretty good investment," said Franco, who paid less than $2 million for the land. "Bigger isn't necessarily better."


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