"Jeff, do you have a problem with personal retirement accounts?" the president asks Jeffrey Brown, an assistant professor of finance at the University of Illinois who appeared with Bush in Fargo and Great Falls.
"Absolutely not," Brown says.
"That's what I hoped would be your answer," Bush says.
"What do you think of the personal retirement account?" the president asks Tricia Traynor of Devils Lake, N.D.
"It gives us hope that somebody is willing to address this issue," she replies.
"What do you think of thrift savings accounts?" the president asks.
Traynor likes those, too.
In Tampa late Friday, an adorable little girl asks Bush if his Social Security plan "will help me when I grow up," and the audience goes "ahhh."
"Yes," the president says, a sweet ending to his grueling, or "challenging," sales call.
Somebody get this girl a personal savings account.