Anti-Boy T-Shirts Get Boost from Boycott
Sunday, February 29, 2004; 5:08 PM
By Jean Scheidnes
NEW YORK (Reuters) - The maker of T-shirts emblazoned with
slogans like "Boys are stupid, throw rocks at them" says
business is booming despite -- or maybe because of -- protests
that led some major U.S. retailers to stop selling them.
The shirts have been around for three years, but were
recently thrust into the national spotlight by pundits debating
whether feminism impugns the rights of males and whether a
T-shirt could be an instrument of oppression.
"We were pretty well known in the juniors segment, but this
has really expanded our exposure," said Todd Goldman, founder
and president of David & Goliath. "I couldn't buy this kind of
Goldman, 35, said the media frenzy has generated new retail
accounts and driven sales through the Clearwater, Florida,
company's Web site, davidandgoliathtees.com/.
The company's $20 T-shirts tend toward the dark and
sarcastic. They mock blondes, smokers, Asians, vegetarians,
prissy girls, sullen teenagers, cats and ex-boyfriends, among
others. About 25 styles are "Rated R."
"Blunt and graphic T's are really popular because teens are
very comfortable sharing their opinions and feelings," said
Cynthia Engelke, manager of research and trends at Youth
Intelligence, a New York-based marketing consulting firm.
In a fish-bowl culture where young people now air their
feelings on blogs instead of hiding them in diaries, a T-shirt
is just an easy way to get a point across, Engelke said.
The shirts that recently came under fire cast aspersions on
young males with slogans like "Boys are smelly" and "Boys have
David & Goliath, which Goldman heads with his father and
brother, says the phrases are just perennial schoolyard humor.
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