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Gizoogle.com, the Wizard of Izzle

Web Site Parody Puts Ya Search Resultizzle Into Gangsta-Speak. Kizzy!

By Stephen A. Crockett Jr.
Washington Post Staff Writer
Thursday, March 10, 2005; Page C01

There are words and phrases that manipulate their way into the collective language of coolness -- making them so uncool.

"You da man!" is one such phrase. A few years ago, it had 50-year-old guys in office slacks pointing finger guns.

Rapper Snoop Dogg's show inspired the site.

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And who can forget "Wassup?!"

After this story, we can add all things "izzle."

Fo shizzle. Fo realizzle.

Because now, for the Internet gangsta inside us all, there is Gizoogle.

Reader be warned: This isn't a family-friendly Web site.

Gizoogle is the illegitimate, thugged-out cousin of Google that translates its search results into Snoop Dogg slang, or izzle-speak, a sort of nuevo pig Latin. Enter "Vice President Dick Cheney" in the search field and it turns up "Vizzy President Dizzle Cheney." Secretary of State Condoleezza Rice is "Condoleezza Rizzle." It then supplies the same information on the subjects as Google does -- except it's izzle-filled and obscenity laden.

We can thank MTV for this.

MTV is the hub for izzle-isms and Snoop Dogg's sketch comedy show, "Doggy Fizzle Televizzle." Thus, giz-illions of izzles reach places like York, Pa., and people like John Beatty, who created Gizoogle.

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