Name: Triverity Corp.
Big idea: Makes a multimedia "data fusion" device for vehicles that records, stores and plays back video, audio and vehicle data.
Web site: www.triverity.com, www.xtremex3.com
Who's in charge: Phil Sweatman, president and chief executive; Patrick Herrity, chief financial officer and senior vice president, operations; Jonathan Haller, senior vice president, marketing and business development; and Craig Malone, chief technology officer and senior vice president, product development.
Funding: Company was funded by a private investor.
Partners: Company has revenue-sharing partnerships with customers Dale Jarrett Racing Adventure, Derek Daly Performance Driving Academy, the Mid-Ohio School, PromoSport Ontario and the Panos Racing School.
Origin of company name: "We kicked around a number of names. Triverity is 'three truths' as in audio, visual and data," Sweatman said. "XtremeX3 is a similar type of thing. We wanted to keep the extreme moniker but emphasize the fact that it was three technologies."