Name: SunRocket Inc.
Big idea: Provides Internet phone service for $24.95 a month.
Founded: February 2004
Web site: www.sunrocket.com
Who's in charge: Paul Erickson, chief executive; Joyce Dorris, chief marketing officer; Robert Mainor, chief operating officer. The three were co-founders.
Funding: Nokia Venture Partners led the first funding round and contributed the seed money for the company; SunRocket declined to reveal how much.
Origin of company name: "We wanted to find a name that was distinctive and memorable. We like the imagery of rocket, the high-speed power taking you to the future. We wanted to add to that a friendly warmth, something that signals it's for everyone, and we like the way the sun is optimistic and connotes a dawning of a new era," Dorris said. Erickson said: "You have to think the way eBay and Gap did. It's about being simple. You can spell it, pronounce it, and it carries a mental image."