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In Profile

Monday, November 8, 2004; Page E05

Name: SunRocket Inc.

Location: Vienna

_____Local Tech News_____
Keeping Internet Phone Service Simple (The Washington Post, Nov 8, 2004)
TECH WORKING: Dimension Data-North America (The Washington Post, Nov 8, 2004)
Va. Tech, Research Group to Team Up (The Washington Post, Nov 8, 2004)
More Headlines
Tech Events Calendar
_____Start-up Archive_____
Keeping Internet Phone Service Simple (The Washington Post, Nov 8, 2004)
Ruckus Seeks to Raise a Digital Community (The Washington Post, Nov 1, 2004)
In Profile (The Washington Post, Nov 1, 2004)
Developing Effective Network Diagnostics (The Washington Post, Oct 25, 2004)

Big idea: Provides Internet phone service for $24.95 a month.

Founded: February 2004

Web site: www.sunrocket.com

Who's in charge: Paul Erickson, chief executive; Joyce Dorris, chief marketing officer; Robert Mainor, chief operating officer. The three were co-founders.

Funding: Nokia Venture Partners led the first funding round and contributed the seed money for the company; SunRocket declined to reveal how much.

Employees: 35

Origin of company name: "We wanted to find a name that was distinctive and memorable. We like the imagery of rocket, the high-speed power taking you to the future. We wanted to add to that a friendly warmth, something that signals it's for everyone, and we like the way the sun is optimistic and connotes a dawning of a new era," Dorris said. Erickson said: "You have to think the way eBay and Gap did. It's about being simple. You can spell it, pronounce it, and it carries a mental image."


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