An Idea Still Looking for Traction in Kenya

Some women in Africa at first apparently hoped the stroller could help reduce the physical exhaustion suffered by mothers, the backbone of Africa's labor force in both domestic duties and small-scale businesses.

But because the pram is not only socially unacceptable but expensive, merchants are finding they aren't selling. The average pram, though far cheaper than some car-like U.S. models, still hovers around $60, at least half a month's wages even in Africa's most successful urban economies.

At the baby store in Nairobi where Wambui works, dusty models sat untouched.

"We've never used a pram. They are a bit pricey," said Nellie Mwanzia, who was shopping nearby while her husband, Roy, carried their 20-month-old son, David. "Just carrying the baby is no bother. It's more personal."

Mary Mwanzia, 32, a mother and part-time government secretary, popped into the store to buy baby bottles. Esmail corralled her potential buyer over to the strollers. But Mwanzia, even with her modern job and her braided red hair extensions and bell-bottom jeans, found the baby buggies "oppressive."

Esmail suggested a test drive. Mwanzia was not having it.

"It's just not Kenyan," she said. "For the child, the love will not be there if the child is cooped up in such an antisocial device." She purchased her bottles and left.

Special Correspondent Candice Miranda contributed to this report.