TO: President Bush
FROM: Jeff Shesol, Clinton speechwriter
RE: The Renomination Speech
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As we both know, I'm not on your team. If I were, I would urge you to deliver an acceptance speech that's uplifting, forward-looking, and a little bit funny. But your speechwriters, I expect, are seeing to that. They, and you, don't need my advice (and surely don't seek it). All the same, I've got a stake in how your speech turns out this Thursday -- less because I'm a Democrat who's rooting for your rival than because I'm an American who, if you win in November, will be living in the climate you create over the next four years. So I'm less concerned with what you say than with where it leads.
This week in New York marks the reappearance of the Compassionate Conservative, haggard and twitchy after four years in an undisclosed location, but still alive. Compassion, your spokesmen tell us, is the theme of this convention. Steadfast conservatives like Sen. Rick Santorum are having to throw elbows just to get minor speaking roles, while the prime-time slots are going to moderates more suitable for mass consumption -- such as the former mayor of New York Rudolph Giuliani and the current governor of California, Arnold Schwarzenegger. It's a blue-state lineup for a red-state crowd.
Meanwhile, delegates -- as part of a volunteer drive called "Compassion Across America" -- are being encouraged to pick up litter in Prospect Park, rebuild Harlem with Habitat for Humanity and feed the homeless at the Bowery Mission.
All this strenuous compassion will reach a crescendo on Thursday when you take the podium. Early reports indicate that your speech is heavy on the pulpit, light on the bully. There will surely be tough talk on terrorism, but a review of your recent speeches reveals that in the first eight months of 2004, you have used the word "compassion" more than twice as often as you did in the same period last year -- a kind of extended warm-up for Thursday's performance.
If that's the case, you will be providing a bookend to your 2000 address, a speech so comfortable with "empathy" and "inclusion" that it could have been delivered by a Democrat (at least of the New variety). Your talk of compassion was counterintuitive -- but credible, based on what we had been hearing out of Austin. You were interested in education, and had a lot of friends who were Democrats. It all seemed promising. That night in August 2000, members of both parties -- even members of the Clinton staff -- wondered whether we were hearing the founding speech of a new, more moderate GOP.
The promise of that moment is in tatters now. It's hard to imagine that the sheep's clothing of compassion will fit you very well after the last four years -- or that you can wear it convincingly after running with the wolves.
"I do not reinvent myself at every turn," you declared in 2000. That, for the most part, is a promise you've kept: After the rightward march of your first days as president, you've shown little inclination to drift back toward the political center. Until now. At least for the purposes of this campaign.
That, I suspect, is why the archconservatives don't look concerned. They're not muttering that another Bush has gone wobbly. Lord knows they'd be howling and wielding pitchforks if they actually believed you were converting to centrism. With the election this closely fought, the right appears mostly willing to hold its collective tongue, secure in its faith that with you in the White House, the next four years will look a lot like the last four, and much to their liking.
Therefore, in stark contrast to your father's 1992 renomination, there will be no fire-breathing Pat Buchanans at this one (not even the current Pat Buchanan, whose opposition to the war in Iraq has put him far outside the GOP's tent). Your bona fides, unlike your father's, cannot be questioned. True conservatives know who you are and what you stand for, even when you sound more Rockefeller than rock-ribbed.
Call it born-again compassion. Can such an audacious strategy actually work? It's as if Lyndon Johnson, who presented himself as the peace candidate in 1964, had done so again in 1968, after four years of war. But it just might work. This week's convention will be skillfully stage-managed, and a strong speech can work a kind of alchemy, turning waverers into supporters, replacing doubt with resolve. A "compassionate" message may do just that. It may bring the undecideds into your embrace and make the difference in November.
But I would urge you to think beyond the election. This is a campaign not just for the presidency, but for your credibility -- weakened by the war as well as some voters' feeling that "we've been had." In 2000, a good many middle-of-the-roaders gave your claims of compassion the benefit of the doubt. Very few will consider doing so again. According to party strategists, these are precisely the people you're trying to reach this week.