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Army Having Difficulty Meeting Goals In Recruiting

Such demands have led the Army to deplete its reservoir of enlistees in the Delayed Entry Program (DEP). The DEP consists of people who have signed enlistment contracts but opt to delay their entry to training camps for up to a year. DEP numbers fell from 33,249 at the beginning of fiscal 2004 to 14,739 at the start of this fiscal year, according to U.S. Army Recruiting Command statistics.

As a result, while the Army began last year with 45.9 percent of its recruiting goal filled by the pool, this year it started with just 18.4 percent in the pool -- the lowest amount since 2001 and well below the 30 percent average for the past decade. That means the Army must redouble its efforts to meet this year's target.

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"Would we like a deeper DEP, a greater number? Of course we would," Hagenbeck said. But despite his anticipation of an even tougher recruiting environment in 2006 -- resulting from an improving economy and public uncertainty over the Iraq war -- he said the overriding need to hasten recruits to units means there are no plans to replenish the DEP this year.

Meanwhile, netting each new recruit is proving more difficult and time-consuming, Hagenbeck said, requiring the Army to put hundreds more active-duty recruiters on the job.

"The youngsters that are joining us are spending more time with the recruiters before they raise their right hand," he said. Today, most prospective enlistees contact the Army via the Internet, he said, asking numerous questions that require more recruiters to answer online and follow up with phone calls.

But few candidates will join up before meeting a recruiter in person and spending significant amounts of time with one, he said. "They ultimately want to see a soldier, a recruiter, and talk to them eyeball to eyeball," he said. As a result, "the recruiter who could go out and recruit two people this week might be consumed with recruiting that one."

The average cost of signing up a recruit is also beginning to rise, from $15,265 in fiscal 2001 to $15,967 in fiscal 2004 -- the result of more recruiters, advertising, and increased enlistment bonuses. In January, the Army announced a new six-month advertising contract with Leo Burnett USA worth an estimated $100 million. The Army is offering bonuses of as much as $20,000 to enlist on active duty for four years, with special monetary incentives for candidates who have college degrees, sign up for high-priority jobs or agree to move quickly into training.

The Army is also paying more to retain active-duty soldiers, 50 percent of whom now receive reenlistment bonuses, compared with 39 percent in 2003, Army officials said.

"We may not get exactly the number of people we want, but we're not sacrificing quality," Army Secretary Francis J. Harvey told a House committee Feb. 9.

The Army is offering higher ranks to enlistees who have spent time in college or junior ROTC, and as a result is bringing in more recruits at ranks above private, or E-1.

Such policies could partly explain a shift in the Army's junior enlisted ranks that has perplexed military analysts. The number of privates (E-1 through E-3) in the active-duty Army has sharply declined from 126,100 in October 2001 to 107,500 in December 2004. Meanwhile, the number of corporals and specialists (E-4) has risen from 95,400 to 115,500.

Another explanation is that the active-duty Army is maintaining its force strength more through retention than recruitment, resulting in a subtle aging of the force -- a trend already evident in the Army Reserve, officials said.


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