Virginia's 2007 celebration of the 400th anniversary of the founding of Jamestown hits the road this week.
Billboards along the state's highways will deliver this teaser to motorists: "Join the quest to establish a New World. Guaranteed 12 percent survival rate."
The billboards are the first phase of advertisements to promote Jamestown 2007, a 20-month commemoration of the founding of the first permanent English settlement in America.
The billboards will be along Interstate 95 South near Richmond, and I-295, I-64, Route 17, Route 13 near the Chesapeake Bay Bridge-Tunnel, as well as in the Roanoke area.
