Name: Paxfire, Inc.
Big idea: Developed a technology that enables Internet service providers to collect traffic from typing errors and redirect it to a Web page with a search box and sponsored links. The ISPs and Paxfire split the revenue generated by the paid links.
Web site: www.paxfire.com
Who's in charge: Mark Lewyn, founder and president; Alan Sullivan, founder and chief executive; and Sezen Uysal, founder and chief technology officer.
Funding: Paxfire received $100,000 from Virginia's Center for Innovative Technology Growth Acceleration Program. The company also has private investors.
Employees: Lewyn would not disclose the company's employee count, but he said the firm is hiring and has plans to expand.
Partners: Paxfire forms revenue-sharing partnerships with all of its ISP customers.
Origin of company name: "We were looking for a name that came from Latin," Sullivan said. "We hit upon 'pax' which in Teutonic means 'messenger' and in Latin means 'peace.' We were thinking of something that would go with that and would signify that the technology would spread very quickly across the Internet, and we got 'fire.' "