washingtonpost.com  > Technology > Special Reports > Gadget Gab

Listen to Our Customers? That's a Great Idea!

By Yuki Noguchi
Washington Post Staff Writer
Friday, January 7, 2005; 1:52 PM

Motorola strategy guy Richard Nottenburg told me the big change for the cell phone maker is that it's listening better to what customers want. A year ago the company had a bad rep for ugly, clunky phones, and "it wasn't just that -- we were slow, unresponsive, with spotty execution," he said. But under new management, the company's coming up with slimmer, hipper phones like the Razr, a new phone sporting a trim physique. Now, with the pending merger between major customer Nextel with Sprint, Motorola is keeping close tabs on what both companies' customers want, he said. (Listen to our audio interview.)

© 2005 TechNews.com