If the prelude is any indication, the war over Washington's beautiful people could get ugly.
Three luxury lifestyle bibles are preparing to publish here, seeking readers in high-net-worth households, and already there's a certain frisson in the air.
Paige Bishop, formerly of Washington Business Journal, left, Jason Binn, publisher, and Cristina Greeven Cuomo, daughter-in-law of former New York governor Mario Cuomo, are launching Capitol File magazine.
(Kevin Clark -- The Washington Post)
Dana Spain-Smith began feeling it eight months ago.
Spain-Smith, the chief operating officer of DLG Media Holdings LLC, publisher of Philadelphia Style magazine, was chatting with her friend Jason Binn, the Niche Media LLC chief executive, when she mentioned she was planning on taking her bimonthly lifestyle magazine to Washington.
"My big mouth," she said in a recent telephone interview.
As Spain-Smith recalled it, several months later, word leaked out in Women's Wear Daily that Binn, publisher of upscale city magazines Gotham and Los Angeles Confidential, was launching a luxury lifestyle quarterly in Washington, too, called Capitol File. Binn's magazines are distributed for free to high-income homes, expensive hotels and charter jets.
Binn, who has a 14-year track record in the luxury mag business, says he is no copycat. In an interview last week in his penthouse suite at the Madison Hotel, he said he had been working on starting a magazine in Washington well before news of Capitol File trickled out. "I didn't go public with it until November or October," he said.
Spain-Smith said she responded by moving up the launch of her magazine, D.C. Style, by six months. It arrives on newsstands and in mail boxes May 1.
To make things even more interesting, a month ago, a third contender entered the ring: Modern Luxury Publishing Inc., an 11-year-old publisher of, you guessed it, upscale lifestyle magazine.
Modern Luxury plans to print two issues of DC this year and eventually come out monthly, said group publisher John Carroll.