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NBC, All Fired Up Over Its Martha Stewart Show

One reporter asked Trump whether he expected a rivalry with Martha over their two shows, like there was when Dallas Mavericks owner Mark Cuban and Virgin Records/Atlantic founder Richard Branson starred in "Apprentice"-like reality series on other networks.

"With Branson and Cuban, I wanted them to fail, and fortunately they did -- even more miserably than I had hoped," Trump replied. "Martha and I are teammates."


Post-prison, Martha Stewart will star in a syndicated daytime show. (Todd Atkinson - CBS)

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_____Martha Stewart Coverage_____
Perspective Is Lost in the Face Of Celebrity (The Washington Post, Feb 4, 2005)
Martha's Daughter In for Her Shares (The Washington Post, Feb 3, 2005)
In Web Posting, Martha Stewart Speaks From Prison (The Washington Post, Dec 22, 2004)
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"Star Trek" is over. Until it's not.

After May, for the first time since 1987, there will be no "Star Trek." UPN and Paramount Network Television -- both owned by Viacom, both helmed by Viacom Co-President Leslie Moonves, so you Trekkies out there know how to address your campaign-to-save-"Star Trek" petitions -- announced yesterday that this is the end for "Star Trek: Enterprise" on UPN.

" 'Star Trek' has been an important part of UPN's history and 'Enterprise' has carried on the tradition of its predecessors with great distinction," UPN Entertainment President Dawn Ostroff said in yesterday's announcement.

The news was greeted with great sadness by fans on various Trekkie Web sites:

"OH GOD NO!!!"

"I will miss you ENTERPRISE. God I hate UPN."

"it is the end, sad day."

Pretty much sums it up.

David Stapf, president of Paramount Network Television, however, gave cause for hope. In his canned statement he said that "we all look forward to a new chapter of this enduring franchise in the future."

UPN will air the series finale on Friday, May 13. Yes, that's Friday the 13th. I'm sure that means something in Trek mythology, though I have no idea what. I'm sure I'll get lots of e-mails from Trekkies telling me . . . sigh.

For non-fanatics, the first "Star Trek" TV show, starring William Shatner and Leonard Nimoy, ran on NBC from 1966 to 1969.

Afternoon reruns of that show entertained stoned college students for the next 18 years (as did a cartoon "Star Trek" series that NBC ran on Saturday mornings from '73 to '75 with original cast members doing the voice work) until "Star Trek: The Next Generation" debuted in first-run syndication in 1987. "Next Generation" lasted until '94, overlapping syndicated "Star Trek: Deep Space Nine," which debuted in '93 and lasted until '99.

In 1995, Paramount launched the UPN network on the back of "Star Trek: Voyager," which ran until 2001, the year "Star Trek: Enterprise" debuted.

"I don't believe that America has seen the end of 'Star Trek,' " executive producer Rick Berman told The TV Column,

"It's become part of the American lexicon and certainly will be back; whether it's two years or five years is anyone's guess."

Since the franchise returned with "The Next Generation," 624 "Star Trek" episodes have been produced. "Enterprise" is the first edition since "Next Generation" that did not last seven seasons.

"This one went four and for the obvious reason that the ratings have been failing," Berman said. "I would like to believe it's not a reflection of the quality of the show . . . that it had to do with a certain amount of franchise fatigue.

"After producing over 600 hours during the last 18 years and four series, you get to the point of overkill, and each time we create a new series, that series is in competition with all others in reruns. And it gets to the point where one might say you can take too many trips to the well.

"We've reached the point where it's time to stay away from the well for a while."


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