Clay Aiken: the 'Measure' of a Rising Star
By Carla Hay
Reuters
Saturday, February 21, 2004; 4:32 AM
LOS ANGELES (Billboard) - It's a showbiz paradox. The
top-selling singer to emerge so far from the "American Idol" TV
talent showdown did not even win the contest.
Not that Clay Aiken is complaining. He is too busy leading
the hectic life of an in-demand pop star to dwell on the fact
that he finished in second place on "American Idol."
By now, most people familiar with American pop culture know
Aiken's story: As a contestant on the second season of
"American Idol," he transformed from a bookish-looking, gawky
neophyte to a polished performer who went through a striking
image makeover.
During the season finale last May, Aiken lost to Ruben
Studdard by less than 1% of the vote. Although the media often
portrayed Aiken and Studdard as rivals, the two singers have
remained friends during and after their time on the show.
For the music industry, the votes in the season finale have
counted less than the votes of fans that buy records.
And in that respect, the 25-year-old Aiken is the true
"American Idol" champ. In the wake of his second-place finish,
he signed a recording contract with RCA Records, a management
deal with 19 Entertainment, the company behind "American Idol"
and similar shows worldwide, and in June released his first
single, "This Is the Night." The song hit No. 1 on The
Billboard Hot 100 singles chart and became the top-selling
single of the year, with U.S. sales of more than 950,000 units,
according to Nielsen SoundScan.
Aiken's debut album, "Measure of a Man," released Oct. 14,
2003, sold 613,000 copies in its first week and debuted at No.
1 on The Billboard 200. It had the second-strongest opening
sales week for a debut album in the Nielsen SoundScan era
(exceeded only by Snoop Doggy Dogg's "Doggystyle," which had
first-week sales of 803,000 units in 1993).
"Measure of a Man" was certified platinum in November by
the Recording Industry Assn. of America. The album has since
surpassed 2 million in sales, according to Nielsen SoundScan.
Somewhere amid the milestones of a new pop career, Aiken
graduated from college last December (from the University of
North Carolina in Charlotte with a Bachelor of Arts degree in
special education), started a charity (the Bubel/Aiken
Foundation for children with disabilities) and launched his
first tour. A new trek, co-headlining arenas with first
"American Idol" winner Kelly Clarkson, will begin Feb. 24.
According to Aiken, the path to platinum has been a
whirlwind experience that began during the show's second-season
finale last May. That's when he found out that he had a record
deal with RCA.
"Right after the, Ruben and I did a press tour in New
York," he recalls. "During that week I had a meeting with Clive
Davis at his house in Connecticut, where he and Tom Ennis from
19 Entertainment, Steve Ferrera and I went up and listened to
the stuff they already had prepared for me. They did a lot of
the song selections before the second season on was over."
19 Entertainment founder Simon Fuller and other members of
his team also were an integral part of the song-selection
process.
According to Ennis, 19 Entertainment initially planned to
sign only the winner of that season's "American Idol." But that
all changed when "we saw the results of the voting were so
close," he says. "We were also blown away by Clay's talent and
the fact that he appeals to millions of people. We knew we had
to sign him."
Although several songs on "Measure of a Man" were picked
for Aiken even before he knew he had a record deal, the singer
insists that the A&R and song-selection process for the album
was a collaborative effort among him, his record company and
his management team.
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