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Food Pyramid Gets New Look

Exercise Component, Serving Sizes Added

By Sally Squires
Washington Post Staff Writer
Wednesday, April 20, 2005; Page A11

For the first time since it introduced the Food Guide Pyramid in 1992, the federal government yesterday unveiled a makeover of this well-known icon that emphasizes eating a variety of food, including healthful fat, and underscores the importance of physical activity.

Dubbed the Food Guidance System, the new pyramid sports colorful stripes for each food group from tip to base, rather than the horizontal categories of the old version. It also adds a staircase along one side as a reminder for the chronically sedentary American public to be more active to burn more calories.

Fitness guru Denise Austin leads Agriculture Secretary Mike Johanns, right, and Undersecretary Eric Bost, left, in an exercise during the unveiling of the MyPyramid interactive food guidance system in Washington. (Manuel Balce Ceneta -- AP)

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The new image is based on the 2005 U.S. Dietary Guidelines, which were released in January to generally wide acclaim for boosting the importance of fruit and vegetables, whole grains and healthful fat, including nuts and olive oil, and for limiting fare with added sugar, saturated fat and trans fatty acids.

Unlike the old pyramid, the new version is interactive and for now, almost entirely a creature of the Web, a fact that drew criticism yesterday.

The Department of Agriculture, which redesigned the pyramid with the international marketing and public relations firm Porter Novelli launched the new icon on the Web site www.mypyramid.gov.

"MyPyramid is about the ability of Americans to personalize their approach when choosing a healthier lifestyle that balances nutrition and exercise," USDA Secretary Mike Johanns said. "Many Americans can dramatically improve their overall health by making modest improvements to their diets and by incorporating regular physical activity into their daily lives."

The site was so overwhelmed with users yesterday -- an estimated 5.4 million per hour, according to the USDA -- that many people were unable to access it.

A companion Web site -- mypyramidtracker.gov, which offers a database of 8,000 foods and 600 types of physical activity -- was also clogged and unavailable for most of the day. It enables users to electronically log on and keep a record of as much as a year's worth of food intake and physical activity on the Web site. Users can analyze their history by the day, the week, the month or the year to see how it stacks up against the guidelines. For those who are reluctant to register with a government site, there is also a "first look" option to check out the MyPyramid Tracker anonymously.

"The fact that almost all the information is on the Web is a lost opportunity, because only the very most motivated people will go to the Web and dig into this information more deeply," said Walter Willett, professor of nutrition and epidemiology at the Harvard School of Public Health.

The new image had been greatly anticipated since the USDA announced in September 2003 that it would begin revising the Food Guide Pyramid. While waiting for the 2005 Dietary Guidelines to be completed, the department held public hearings to consider other shapes and conducted national opinion surveys. The surveys found that about 80 percent of Americans recognized the old pyramid as a nutritional icon, but few reported using it to guide their food choices.

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