By Gene Weingarten
Sunday, June 29, 2003
Have you ever wondered why TV interviews of authors tend to be so lame? One reason is that, what with their demanding tooth- and hair-care duties, TV talking heads seldom have time to read the books. Which means the interviews go like this . . .
Part of the problem is caused by the publishing industry itself, which caters to the laziness of the media. Here at The Washington Post, we constantly get promotional packets for new books in which the publicity departments declare that their authors are available for interviews, and then actually suggest questions to ask.
As you might guess, these are not Mike Wallace-type questions. They are Alex Trebek-like questions, but not the tough ones to win points. They are like the dippy questions Alex asks contestants between rounds to loosen them up because they're geeks who are wound tighter than a spitball. ("So, Marjorie, I understand you once ate ice cream with a fork!") Sometimes, the dippo questions will ooze their way onto big-time morning shows.
I have one of those new-book promos right here. It is for The Soul Support Book by Deb Koffman. The product is described as a "Smart, Funny, Profoundly True Survival Guide for the Temporarily Dazed and Confused," though as near as I can tell, The Soul Support Book is not a book so much as a series of Ms. Koffman's one-page drawings, each accompanied by a single, new-agey inspirational line, such as "Follow your intuition."
Now, a complete cynic might conclude that this is a shameful example of platitudinous pablum masquerading as literature. Fortunately, I am not one of those cynics. In fact, I have decided to cooperate fully with the publicists and review this book by asking the author precisely the questions they suggest I ask!
But because they are doing my job for me, I am going to return the favor and do their job for them. Since the questions will seem to be from me, but are really from them, I figure it's only fair that the answers seem to be by author Deb Koffman, but will really be from me. Let's go!
Gene Weingarten's e-mail address is email@example.com. He wishes to make it clear that the above interview is entirely made up, that he has not even read The Soul Support Book, nor spoken with Deb Koffman, who might be, for all he knows, a genius of Aristotelian proportions. Chat with him online Tuesdays at noon at www.washingtonpost.com.