Shepard Smith, An Anchor Who Is Never Heavy

The man everyone calls Shep has a knack for getting himself into trouble, but Fox executives believe that only adds to his rebel image. On the air in 2002, he meant to say that some people in the Bronx, where Jennifer Lopez was filming a video, sounded "more likely to give her a curb job than a" -- but uttered a street term for oral sex rather than the scripted "block party."

"My life flashed before my eyes," says Smith, who immediately apologized. "You just can't say that on television. The first thing I thought about was my poor mother." The flub became huge when the clip rocketed across the Internet and was picked up by Howard Stern.

Smith also drew negative headlines for his arrest in Tallahassee during the 2000 presidential recount when he was accused of running his car into a producer trying to save a parking space, a charge that was reduced to misdemeanor battery and settled with the producer. "I didn't run over a woman; we had a disagreement," Smith says, conceding only that "I was not as calm as I could have been."

In April, using bad information from a producer, Smith announced the passing of Pope John Paul II a day before he died. "Nobody's sorrier about that than I am," he says.

Smith apologized to Fox News Chairman Roger Ailes, who asked him if he'd ever played basketball. "You missed a basket, you didn't blow the game," Ailes recalls saying. "Now go play the game and win."

Smith, who grew up with just two television stations -- only CBS and PBS signals reached his town -- had a series of local TV reporting jobs around the country until he was covering the 1996 standoff involving Montana's anti-government Freemen for Fox's affiliate service. "I watched him anchor with no assets, no support and no diva act," Ailes recalls. "I said, 'You know, that guy's really good.' "

Smith was constantly on the road for Fox, covering hurricanes, floods and murders, and had no desire to anchor. But with his contract nearing expiration six years ago, he says, "I didn't have any sense from management that they were trying to keep me." He volunteered to anchor -- originally doing news cut-ins on the midnight-to-6 a.m. shift -- to get some tape he could use while job-hunting. Instead, Smith was given a "Fox Report" tryout and never left.

He keeps an eye on the CBS, NBC and ABC newscasts before he goes on, "but I could not care less what they lead with. I could not care less what's above the fold in The Washington Post or New York Times or Washington Times or New York Post."

On a recent Friday, Smith is doing his 3 p.m. program, "Studio B," and teases a report on the still-pending Michael Jackson case. "One week since they got the case and still nothing," he says.

When two lawyers debating Jackson's guilt or innocence run a bit long, Wallace says in the control room, "Music, please." The two men keep talking. "You guys hear the orchestra?" Smith says on the air. "We pay the orchestra by the note, and if we pay the orchestra too much, we won't have the money to cover this thing."

Back at his desk in the newsroom, Smith downs a Snickers bar, sips a Diet Pepsi, checks his BlackBerry and rewrites one "Fox Report" script after another. One says: "New questions about schools that promise to reform troubled teens." He changes that to: "Discipline in schools -- what's happening with your kids tonight? When does punishment become abuse, and who should decide?" Moments later he changes it again.

What Smith brashly brands "America's Newscast" leads with Hurricane Arlene, deals with several serious subjects (South Korea, hybrid cars, a U.N. scandal) but also seizes opportunities to run meaningless items with eye-catching video. In "Across America," Smith narrates as a Michigan truck slams into a motorcycle shop, 14 cars pile up on a Long Island highway and 100 couples get married in Las Vegas. "Around the World in 80 Seconds" ranges from flooding in China to a Japanese student setting off a jar of gunpowder. The "G Block" has Katie Holmes chatting with David Letterman about Tom Cruise.

Smith knows his style has its detractors. "Some people don't like it, and that's fine," he says.

Sorry, Gotta Run

CNN's Andrea Koppel, who usually covers global diplomacy, was chatting up Angelina Jolie about her work for the U.N. Refugee Agency last week when she changed the subject to "the tabloids focusing so much attention on your sex life" and began asking about "your former co-star" in the movie "Mr. and Mrs. Smith."

A moment later, Jolie's handlers ended the interview. "I thought I could get in a quick one on Brad Pitt and whether she was dating him," Koppel says. "Hey, listen, we know which side our bread is buttered on." She says Jolie's people may have ended the sit-down because it was running long.

Howard Kurtz hosts CNN's weekly media program.