EBay Sellers Fell Into Careers That Fill Their Lives

Attending EBay Marketing
EBay CEO Meg Whitman gave a keynote speech to a packed arena, and some of the estimated 10,000 attendees were spotlighted for testimonials. (Leslie Walker -- The Washington Post)

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By Leslie Walker
Thursday, June 30, 2005

Brenda Lorisch is considering buying a new home and keeping her old one to store the mountain of designer clothes she sells on eBay.

"We have a 2,600-square-foot house with three bedrooms, but only one bedroom we can sleep in," the Houston entrepreneur said with a laugh. "But my husband doesn't complain any more because I make more money than he does."

Candance Mahlendorf sells collectibles from her home in Fremont, Neb., and struggles with the same issue. "We have five bedrooms, and three out of five are all eBay. Now my husband insists that all our eBay stuff goes right into the three bedrooms the moment it comes in the house," she said.

Their challenges pale beside those facing William Bowman and Sabrina Morales, who sell exotic woods from their two-bedroom apartment in Harrisonburg, Va. "The only room in the house that does not have product is the bathroom," said William Bowman. "That is no lie."

Clutter is one of many thorns prickling the horde of Internet entrepreneurs angling to strike it rich on eBay, the global online bazaar featuring 50 million items for sale every day. There is also the loneliness of working from home, the tedium of photographing hundreds of items, the grind of answering customer e-mails and the anxiety over competing with other eBay sellers who regularly pop up out of nowhere.

The challenges are intensifying as Web commerce and its biggest player, eBay, turn 10 this year. What started as a hobby for many has overtaken careers and personal lives, transforming them as a new form of commerce takes shape online. Now that thousands of eBay entrepreneurs have years of selling under their belts, they are wrestling with serious issues of scale.

"We have gone from a minivan to a full-size cargo van to a FedEx delivery truck," said Mark Anthony, a Phoenix entrepreneur who has been selling model car kits on eBay for five years. Anthony stores 9,000 to 11,000 model car kits in and around the large house he bought when he started on eBay.

Yet he still loves the lifestyle, he said. "It's kind of like having a garden: You go out in the morning and pick out some stuff to sell that day, whatever you feel like depending on your mood."

As I heard in interview after interview at the company's recent user's conference in California, eBay dealers tend to go through a predictable evolution. They start selling junk lying around the house, branch out to buy inventory wholesale either online or from local stores, then really ramp up once they find a product that clicks with the site's bargain shoppers. Most sellers work solo or with spouses at home, at least until sales hit $10,000 or $15,000 a month, because the cost of hiring staff and renting space would gobble up any profits.

Eventually, high-volume sellers often buy a small warehouse or storage barn and drop it in their back yards, or rent one in town to not only hold inventory, but provide office space. They hire part-timers to help pack the oodles of stuff they ship to buyers around the world.

All told, eBay reports more than 100,000 merchants belong to its multi-tiered "power-seller" group, which requires sales of at least $1,000 a month and carries various perks. The color-coded levels of the sales club start at bronze and progress to titanium, which requires monthly sales of $150,000. That sounds like a lot, but remember, actual profits are a fraction of sales.

Gary Richardson is a typical early-stage power-seller, hawking Harley-Davidson sunglasses from his home atop a rural mountain in Locus Grove, Ark., for the past two years. He works full-time as an industrial refrigeration technician, but with his eBay sales doubling monthly, he is hoping to quit soon. He has attained "silver" sales status, meaning his eBay revenue exceeds $3,000 a month.


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© 2005 The Washington Post Company

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