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Start-Up
Pat Mangiacotti, left, vice president of corporate development; Chris Bradley, chief technology officer; Peter Bianco, chief executive; and Chris Madsen, chief operations officer; lead Trufina.
(By Kevin Clark -- The Washington Post)
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What the name means: Company executives wanted to come up with a catchy name incorporating a word like fidelity, true, info or veracity but were stumped. "We struggled with this for at least a week," Bianco said, "and then Chris Bradley's significant other's 11-year-old daughter was holding a bottle of Aquafina and she said, 'Hey how about Trufina?' "
Quote: "Online auctions want to certify the shoppers," Bianco said. "Through surveys we found that 70 percent of all online daters don't trust people they meet online, and 50 to 75 percent have asked if they could verify the identities of people. There are people using dating sites that want these services."
-- Andrea Caumont
