For some people, it's hitting the big five-oh that really hurts -- that is, dropping $50 on a tank of gas. For others, it's just that relentless upward creep in prices that gets their attention.
Whatever the trigger, drivers pulling up to the pump in vehicles that ostensibly require high-grade gas are wondering if they really need the more expensive fuel or whether it's okay just to fill it up with regular. As gas prices soar, car owners increasingly are going for the cheaper stuff -- no matter how fancy their wheels. And station owners and oil companies are seeing the impact: Sales of premium and mid-grade gasoline are tumbling.
It's an age-old response, industry experts say, for drivers to switch from pricey, higher-octane formulations of gas to cheaper alternatives whenever gasoline prices rise substantially. Now, with prices stuck stubbornly high, oil experts wonder whether high-grade gas will go the way of the Studebaker.
"I foresee no serious decline in prices anytime soon, so the question is, will consumers' buying habits change permanently if the higher prices stay as they are," said Daniel F. Gilligan, president of the Petroleum Marketers Association, which represents independent filling stations. "Will it be more difficult to attract consumers back to the higher-octane fuels? I don't know."
Automotive experts say using regular gas in most vehicles does no damage and makes no discernible difference in performance. Cars made in the past 15 years have such highly refined computer controls that the engine will adjust to the grade of octane in the gasoline, even in cars sold as requiring premium gasoline. Some drivers -- in some cars under some driving conditions -- may notice a drop in horsepower, but for most people behind the wheel, it wouldn't be enough to notice, the experts say.
"It's not going to hurt anything," said Peter Gregori, service manager for EuroMotorcars, a Mercedes-Benz dealer in Bethesda. In fact, Gregori has been using regular gas in one of his own Mercedes cars for two years, and "it's perfect," he said -- even though Mercedes-Benz says owners should use only premium.
"I get better mileage with the regular than I do with the high-test, in this particular model that I have," Gregori said. Among cars that come in for service, Gregori said, he can't tell which have been sipping premium.
Apparently, drivers are figuring this out.
Nationally, sales of premium gasoline fell 5.6 percent this year through May, the latest data available, according to the Energy Information Administration, while overall regular gas sales were up 4.7 percent.
Premium sales were down almost 9 percent in Virginia and 5.5 percent in Maryland.
In the District, premium sales were down 28 percent, an especially steep decline that may be overstated because of a fluctuation in suppliers reporting for such a small market, EIA economists said. But the relationship between regular gasoline, which fell 22.5 percent, and premium sales is accurate, said economist Michael Burdette.
"Volume-wise, we're definitely selling less," Chris Wangkang, manager of a Shell station in Rockville, said of the station's premium V-Power gasoline. As he spoke, a young woman in a black BMW -- another carmaker that recommends premium fuel -- pulled away from the pump outside.