Almost all the alliance partners have been active donors of the Democratic Party and liberal interest groups. Many said they have concluded that their spending to date has lacked strategic coherence.
"There never has been an organized or coordinated look at connecting the dots of the progressive movement," said San Francisco businessman Mark Buell. He and his wife, Esprit de Corps founder Susie T. Buell, are major Democratic donors. Mark Buell, an alliance board member, said: "For 40 years, we had a voice somewhere, the White House, Congress, the Senate. For the first time, we find ourselves without a voice."
"To be effective in the 21st century in promoting your beliefs, it is necessary to have a financially secure institutional infrastructure that has the capacity to promote consistently and coherently a set of ideas, policies and messages," Stein said. "We understand that it's very hard to promote a belief system and to be operationally high performing if you don't have multi-year funding."
The shift of big money givers to the alliance poses a threat to the survival of such pro-Democratic independent groups as America Coming Together and the Media Fund. These two groups depended on many of the same donors to raise $196.7 million in 2003 and 2004. ACT recently announced that it is closing state offices and laying off most staff members. Democratic sources said its long-term survival is in doubt.
Soros, the billionaire financier, was the most prominent backer of the 2004 Democratic groups, but he has assumed only a modest role in the Democracy Alliance. He has stopped donating to ACT.
There has been a flourishing of new, pro-Democratic think tanks and advocacy groups in recent years. Clinton administration chief of staff John D. Podesta established the Center for American Progress; former Democratic congressional aide David Sirota recently set up the state-oriented Progressive Legislative Action Network; and author David Brock helped create Media Matters for America last year, among others. All these groups are potential recipients of money from alliance partners.
In addition, the number of liberal bloggers on the Web has been growing at a fast pace, and their blogs have become both central forums for debate over party strategies and hugely successful vehicles for campaign fundraising, including raising through online contributions more than two thirds of the $750,000 used in the surprisingly competitive House campaign of Democrat Paul Hackett in Ohio. Rosenberg has created the New Politics Institute, an organization that works with bloggers.
Alliance organizers said they are seeking to avoid involvement in the ideological disputes that have plagued Democrats in recent years. But it may prove difficult to avoid them when the list of organizations eligible for contributions is drafted.
Stein has spent considerable time in the midst of internal Democratic wars, having served as chief of staff to the Clinton-Gore transition in 1992 and strategic adviser to former Democratic National Committee chairman Ron Brown. In recent years, he has become a venture capitalist.
Jockeying for cash among possible recipient organizations has already begun. Robert L. Borosage, director of the liberal Campaign for America's Future, said the alliance will fund a "set of institutions in this city to be in the national debate, and we would like to be one of them."
Stein, who closely examined the finances of institutions on the right and left over the past two years, contends that there is a huge financial imbalance favoring conservatives that he puts at $295 million vs. $75 million.
In 2003, the 19 progressive organizations with budgets exceeding $1 million spent a total of $75 million, he said. In contrast, the 24 national think tanks on the right had $170 million in spending, along with state-based policy centers' $50 million and campus-based conservative policy organizations' $75 million to $100 million, according to Stein.
Liberal groups have been disproportionately dependent on one-year foundation grants for specific projects, Stein said, while the money flowing to conservative groups has often involved donors' long-term commitments with no strings attached. Stein noted that of 200 major conservative donors, about half sit on the boards of the think tanks they give to, increasing the strength of their commitment.