Readings

Readings

Sunday, August 28, 2005

If you prefer a glamorized version of the history of the computer revolution, with crazy kids getting crazy rich inventing the future, then The Man Behind the Microchip (Oxford University Press) is not for you. But if you want the relatively unknown story of Intel Corp. co-founder Robert Noyce, a small-town Iowa boy who ignited Silicon Valley and then mentored the ones who got all the headlines, author Leslie Berlin has produced an important, hype-free account. And the bonus: Noyce was no geeky physicist, and his risk-taking zeal to create new things, coupled with a powerful commitment to ethics, powers a story that should be required reading for today's entrepreneurs and executives.

-- Jonathan Krim


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