How Do You Catch Your Tunes?
Sunday, August 28, 2005
It's Tuesday. Album release day. A day that has historically brought much hullabaloo to many a record store. But as rain taps on the windows of Olsson's Books and Records in Bethesda -- it is, indeed, a beautiful day to nose around for an album -- there is not even a whisper in the CD aisles.
"Nobody even knows that Tuesday is album release day anymore," said Lucas Hayes, a music manager at the store, standing next to a promotional billboard for Ry Cooder's new album. "Sometimes I have to explain that to people."
There are now dozens of ways and dozens of places to buy music, nearly all of which involve clicking a mouse, not lining up at a record store. The main variable in waiting times is not the band, but bandwidth.
Nearly 140 million individual songs were (legally) purchased online last year, which is up from somewhere close to zero the year before, according to the Recording Industry Association of America. Purchases of single-track CDs were 3.1 million, down from 8.3 million the year before and 34.2 million at the start of the current millennium.
This year, one in five music buyers ages 12-21 bought music online, and one in three reported buying fewer CDs because they can procure just about anything they want online, according to a forthcoming survey by Forrester Research.
Music companies have had to move quickly to adapt, marketing songs and albums to subscription sites, Internet radio and even cell phones. However, wherever, whenever music can be played, record companies have pounced to get there. Warner Brothers last week announced the debut of a band on every format except CD; Sony is struggling to establish an online music store. Companies are even trying new CD technology that combines music, data (such as lyrics) and video on two-sided discs.
The choices and technologies in music-buying bring to mind the old saying about computers: As soon as you take one out of the box, it's obsolete. In the case of music, as soon as you decide how to purchase tunes, a new way (or technology) comes along.
"It's all very complicated, which is just crazy," said Ted Schadler, a music industry analyst for Forrester Research. "Unless you're a music lover, maybe you don't bother with it. It's hard to find your way around."
|Christine Chang listens to samples at a record store in Berkeley, Calif., as more people buy music online.|
Many music fans find all the choices exhilarating. Many more find it a dizzying mess.
For instance, when is a song good enough to warrant actually buying an album? Once that particular mystery is solved, do you buy the album online, through iTunes? Or make a trip to Olsson's? If so, do you then upload the CD to your hard drive for use with an iPod or other MP3 device?
The questions pile up like bad B-sides.