HIGH POINT, N.C. They were serving free cans of Cheerwine in the streets of America's furniture capital last month. But the sugary cherry soda -- aka "Nectar of Tar Heels" -- fell flat for many of the 65,000 manufacturers and retailers gathered for the International Home Furnishings Market.... -
Finding Our Niche
HIGH POINT, N.C. They were serving free cans of Cheerwine in the streets of America's furniture capital last month. But the sugary cherry soda -- aka "Nectar of Tar Heels" -- fell flat for many of the 65,000 manufacturers and retailers gathered for the International Home Furnishings Market....-
By Jura Koncius