Blonds Enter the Sumo Ring

By Anthony Faiola
Washington Post Foreign Service
Thursday, November 3, 2005

TOKYO -- Flesh struck flesh with a thunderous smack, and rolls of fat and muscle rippled down the alabaster-skinned frame of the blond sumo Baruto, a rising star in Japan's national sport. Clad only in a traditional loincloth, the sweaty Estonian towered over his stouter Japanese opponents during a morning practice, knocking them to the dirt floor one after the other, like so many oversized bowling pins.

"I came to Japan to be a sumo champion," said Baruto, 20, the professional name of Kaido Hoovelson. After only 19 months in Japan, the 6-foot-6, 360-pound Baruto -- which means Baltic in Japanese -- is soaring in the rankings. "I still feel like a foreigner, and I don't understand many of the customs of sumo. But I don't care. I plan on making it to the top anyway."

Baruto's ruddy complexion and hungry, outsider's spirit make up the new face of sumo wrestling in Japan, where foreigners are now dominating what once was among the purest and most sacred cultural bastions. The change has become a metaphor, many here say, for a reluctantly globalizing Japan. Foreigners are making unprecedented inroads in this nation long considered to be highly xenophobic, breaking into the top levels of fields as diverse as sports, finance and the arts.

Obstacles on the road to success in the nation with the world's second-largest economy persist, as fiercely tough immigration laws and unspoken codes that create glass ceilings for non-Japanese remain strong. But there has been movement. In June, for example, former CBS executive Howard Stringer officially became the first foreign head of Sony Corp. His path was carved by Brazilian-born Carlos Ghosn, who took control of Nissan Motor Co. in 1999 and turned the once-ailing company into one of the world's most profitable automakers by fusing his nurturing but no-nonsense foreign management style with Japanese efficiency.

"Sumo, like Japan itself, is becoming globalized," said Yutaka Matsumura, chairman of the Japan Sumo Federation. "Not everyone is happy about it, but I would say it is inevitable. I think in the end it will make us more competitive and raise the bar for greatness."

The culture clash is evident in the rarified world of sumo, where the last Japanese grand champion of the 2,000-year-old sport retired in January 2003. Since then, foreign-born wrestlers have reigned supreme while young amateurs from many countries have steadily climbed the professional rankings.

Rules regulating foreign wrestlers were relaxed in 1998 -- in part because of a steep decline in the sport's popularity among young Japanese athletes. The percentage of foreign professionals has grown from 2.5 percent in 1995 to more than 8 percent. More important, foreign-born sumos now make up 28 percent of the makuuchi , the upper professional ranks. A Hawaiian and a Mongolian have won the grandmaster's title in the sport of giants during the past two years.

Fueled in part by a multimillion-dollar Japanese campaign that sumo be added to the Olympics, the sport has gone global. The number of nations with important amateur circuits has more than doubled in the past decade, from 40 to 86 countries. In the United States, Las Vegas played host last month to America's first professional sumo tournament in 20 years, and two weeks ago, an exhibition was held at Madison Square Garden in New York called "World Sumo Challenge: Battle of the Giants."

Sumo fever has swept the former Soviet republic of Georgia, which has put two wrestlers into the Japanese pro ranks. Georgian sports officials went so far as to build a round earthen sumo-wrestling ring three years ago at their National Sports Arena, where would-be pros now train three times a week. In Brazil, local sumo tournaments are luring tens of thousands of spectators a year, with regional winners from 18 states going on to an annual national championship.

Pacific Islanders and Mongolians, who have long practiced their own tradition of sumo-like wrestling, were the first to break down barriers here more than four decades ago. But the arrival of East Europeans over the past five years has captured attention. Bulgaria's Kaloyan Mahalyanov, 22 -- known here as Kotooshu , or the European Harp -- has jumped into the high ranks of sumo, standing out from the chubby champs because of his brooding good looks and tall, muscular frame. Now a sex symbol in Japan -- posters and pins of him outsell other wrestlers at sumo stadiums -- he has also become a hero in Bulgaria, where all of his bouts are broadcast nationally.

Set to film a new instant soup commercial and negotiating for his own TV show, Mahalyanov, a farmer's son, is also now fabulously wealthy. The lure of fame and fortune through sumo has become as strong a draw for some young athletes in the developing world as the dream of winning a professional soccer contract in Europe or playing basketball in the NBA.

"There are many young wrestlers like me in Georgia whose only wish is to become a professional sumo wrestler," said Levan Gorgadze, 18. Gorgadze, 6 feet 5 and 276 pounds, arrived in Japan last month to turn pro after two years on the international amateur circuit. He became interested in sumo when one of his countrymen shot to fame in Japan in 2001.

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