Online Sports Pages Score a Few Points By Adding Giggles
The best thing I read on the Web last week was the most recent version of the semi-regular Uni Watch column written by Paul Lukas on http:/
Page 2 is another manifestation of the "E" in ESPN, which stands for "entertainment." The cable television goliath, owned by Walt Disney Co., which had to fill up its air time in the early '80s with Australian rules football and multiple rebroadcasts of college football games, has in recent years turned toward the more lucrative original programming, such as made-for-ESPN movies and series.
Likewise, ESPN's Web site -- once merely the one-stop shop for sports scores, stories and columns -- now has more fun with its subject matter, and is following the trend of merging sports with pop culture.
The benefit for sports fans is that sites such as Page 2 address peripheral elements of their favorite pastimes that have never shown up in their sports pages, thanks to un-fun editors who deem them silly. Because sports are the height of seriousness. Anyone who has ever seen a jockey's outfit or the Olympic track hop-skip-jump competition can attest to that. ESPN's Page 2 even sports a serialized novel.
This past week, Uni Watch ( http:/
Designed by Nike, they feature non-matching arm or sleeve colors and end up, as Lukas points out, making fine athletes such as Tech's Marcus Vick look like a harlequin.
The Uni Watch column is a fine example of what the Web can do that newspapers and magazines cannot. Throughout his column, Lukas includes hyperlinks to photographs of several uniforms, so you can see exactly what he's talking about as you're reading along, instead of having to look at photos elsewhere on the same page as a story. And comedy-wise, hyperlinks know how to deliver a punchline.
Over at http:/
CBS Sportsline's very good Web site ( http:/
Some sports sites do not even pretend to relay actual sports but only the peripheral material.
Take a look at http:/
...it's funny. Click on this: http:/