Google to Buy 5% Of AOL for $1 Billion
Saturday, December 17, 2005
Google Inc. is buying a 5 percent stake in Dulles-based America Online Inc. for $1 billion as part of a far-reaching business and advertising partnership aimed at boosting AOL's financial prospects as the Internet service struggles with the loss of millions of subscribers.
The five-year deal gives AOL new life by offering it numerous ways to garner more of the billions of dollars being spent on Internet advertising. It also deepens AOL's relationship with Google, the leading gateway to Internet sites for millions of computer users.
Google has been the search engine on AOL for several years, but rival Microsoft Corp. made a bid to take its place, offering AOL hundreds of millions in cash annually if it dumped Google for MSN Search. But Thursday night in New York, Google presented Richard D. Parsons, chief executive of AOL parent Time Warner Inc., with a more lucrative proposal that gave AOL numerous ways to grow along with rapidly expanding online ad spending.
Under the agreement, Google will remain the search engine on the AOL service for five years and Google will give AOL millions of dollars of free advertising on the search engine to promote its network of Web sites. AOL also will get the exclusive right to sell online banner ads for Google. AOL will keep about 20 percent of the proceeds from those ad sales, while Google will get about 80 percent.
"This is our dream come true. Our fates are intertwined," said a person familiar with AOL's strategy to link its future to Google's. The person spoke on condition of anonymity because Time Warner's board still must vote on the transaction when it meets next week.
While AOL has been losing subscribers, it is still the nation's biggest Internet service, with about 20 million users who pay for Internet access; e-mail; and an array of music, news and other content. AOL has been increasing the size of its audience by giving away content and e-mail addresses for free on AOL.com and by attracting users to Moviefone, Mapquest and other Web sites it owns.
With more than 110 million unique visitors monthly to its network of Web sites, AOL has been the largest source of ad revenue for Google. AOL's most popular feature is its free instant-messaging service, which has about 43 million users who chat online through text messages and provides an attractive platform for Google to dramatically expand its presence in free telephone service over the Internet.
"AOL is a valued partner," Google spokeswoman Lynn Fox said yesterday. "We look forward to continuing to work with them."
AOL has provided Google with more than $400 million in ad revenue so far this year, according to public filings. And AOL itself has taken in far more than that from its existing partnership with Google this year.
Google stock rose $7.62 yesterday to $430.15 a share after news of its deal with AOL leaked. Google went public in August 2004 at $85 a share.
Time Warner stock closed at $18, up 16 cents. Corporate financier Carl C. Icahn, who has been pressuring Time Warner to consider the sale of a majority stake in AOL, spin off its cable division and use cash to buy back tens of billions of dollars worth of its stock, criticized the AOL-Google agreement yesterday. He noted that Time Warner previously had rebuffed overtures from Yahoo Inc. to purchase America Online, and he argued that shareholders would have been better off with an outright sale.
"I call it a travesty," said Icahn, who is waging a proxy fight to replace Parsons and other members of the Time Warner board. "They should have allowed others to bid who wanted control of AOL."