By Paul Nussbaum
Knight Ridder Newspapers
Saturday, January 21, 2006; B09
LAKE FOREST, Calif.
Three weeks ago, it was the Rose Bowl players' breakfast. This month, it will be the World Economic Forum in Davos, Switzerland. Then the president's prayer breakfast in Washington, followed by an entertainment industry conference in Los Angeles.
Rick Warren is much in demand these days. The founding pastor of the Saddleback megachurch south of Los Angeles and the author of the best-selling "The Purpose Driven Life," Warren is perhaps the most influential evangelical Christian in America.
With his book, "Purpose Driven Life" videos and 40-day Bible study plans, Warren has created an unparalleled international network of millions of people and 400,000 churches, spanning faiths and denominations.
Now he wants to use his growing influence -- and wealth -- for an ambitious global attack on poverty, AIDS, illiteracy and disease.
"The New Testament says the church is the body of Christ, but for the last 100 years, the hands and feet have been amputated, and the church has just been a mouth. And mostly, it's been known for what it's against," Warren said during a break between services at his Orange County church campus. "I'm so tired of Christians being known for what they're against."
Fresh from preaching to 38,000 congregants during Christmas week services, Warren was looking to the future by invoking the past.
"One of my goals is to take evangelicals back a century, to the 19th century," said Warren, 51, shifting painfully in his chair because of a back sprain suffered during an all-terrain-vehicle romp with his 20-year-old son, Matthew. "That was a time of muscular Christianity that cared about every aspect of life."
Not just personal salvation, but social action. Abolishing slavery. Ending child labor. Winning the right for women to vote.
It's time for modern evangelicals to trade words for deeds and get similarly involved, Warren contends.
At the end of his second sermon on that recent Sunday, he reminded his largely affluent Orange County audience: "Life is not about having more and getting more. It's about serving God and serving others."
That, simply put, is his message: Give your life to God, help others, spread the word. It is the same message that Christians have been preaching for 2,000 years. Warren has updated the language, added catchphrases and five-step guides, but he readily admits that "there is not a new idea in that book."
"The Purpose Driven Life" has sold more than 24 million English-language copies since 2002, with millions more in other languages. It has been popular with Lutherans, Catholics, Baptists, Methodists and Presbyterians. Pastors and priests use it as a Bible study handbook.
Warren "is able to cast the Christian story so people can hear it in fresh ways," said Donald E. Miller, director of the Center for Religion and Civic Culture at the University of Southern California.
"The Gen X-ers are sick and tired of flash and hype and marketing," Miller said. "The soft sell of a Rick Warren is far more attractive to them than a highly stylized TV presentation of the Christian message."
Among evangelicals, Warren is more influential than better-known and more divisive figures such as religious broadcasters Pat Robertson and Jerry Falwell or radio psychologist James Dobson, and he is often seen as the heir to the Rev. Billy Graham as "America's pastor."
Scott L. Thumma, a professor of the sociology of religion at Hartford Seminary and the author of a forthcoming book on mega-churches, said polls of church leaders often put Warren in first or second place among most influential evangelical leaders.
Broadly defined, evangelicals are Christians who have had a personal, or "born-again," religious conversion, believe the Bible is the word of God and believe in spreading their faith.
Evangelicals are often equated with fundamentalists or the religious right, which annoys Warren. Although he's politically conservative -- opposing abortion and gay marriage and supporting the death penalty -- he pushes a much broader agenda and disdains politics and fundamentalism.
Warren is a friend of President Bush and a repeat visitor to the White House. But he also met for several hours at Saddleback last month with Sen. John F. Kerry, the 2004 Democratic presidential nominee, to discuss such issues as poverty and the environment.
"I'm worried that evangelicals be identified too much with one party or the other. When that happens, you lose your prophetic role of speaking truth to power," Warren said. "And you have to defend stupid things that leaders do."
With his goatee and penchant for Hawaiian shirts and colloquial language, Warren embodies a laid-back approach to worship that resonates with Americans who have little allegiance to formal denominations or rituals.
His 120-acre hilltop campus, with palm trees, waterfall and meandering brook, is a kind of religious theme park, where worshipers meet in different buildings to suit their musical preferences while watching simultaneous video feeds of Warren preaching at the main worship center.
Warren's father, grandfather and great-grandfather were all preachers. He followed their path by starting Saddleback in 1980 with his wife, Kay, and a congregation of seven. His ministry prospered in booming Orange County as he went door to door, asking residents what they would like in a church. For 15 years, he and his growing flock were nomads, meeting in schools, homes and other buildings. Construction started on the current campus in 1995, and Warren now has 80,000 names on Saddleback's rolls. Saddleback is a Southern Baptist church, but it doesn't advertise the fact.
As the money has rolled in from his book, Warren said he has given most of the millions to the church and the three social service foundations he has established. He stopped taking his $110,000 annual salary and repaid the church for 25 years of salary since its founding. He and his wife became "reverse tithers," he said, keeping 10 percent of their income and giving away the rest, including $13 million in 2004.
This month, he is leading a trip to Rwanda to train pastors and distribute medicine and money to battle AIDS and other diseases. It's part of what he calls his global PEACE plan (Plant a church, Equip leaders, Assist the poor, Care for the sick, Educate the next generation).
Last month, he launched a major evangelical effort to battle AIDS, convening a three-day conference at Saddleback to mobilize American Christians to help AIDS victims and raise money to fight the disease. Part of the battle for Warren is overcoming resistance from evangelicals who view AIDS as a gay disease or even as divine retribution for immoral behavior.
Warren said he sees religious institutions as more powerful forces than governments for solving the world's problems. "I would trust any imam or priest or rabbi to know what is going on in a community before I would any government agency."
But powerful as churches can be in working for the powerless, they can't succeed without governments and nongovernmental organizations, Warren said.